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عنوان فارسی مقاله:

بازی ذهن: شامل چیزهای بی اهمیت به عنوان یک ورزش در بازی های Pan Pacific Masters


عنوان انگلیسی مقاله:

Mind games: The inclusion of trivia as a sport in the Pan Pacific Masters Games


سال انتشار : 2015



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بخشی از مقاله انگلیسی:


2. Understanding the product

One of the key tasks in developing a marketing or promotion plan is to understand the product that is being taken to the market. For Shane, this is a particularly challenging issue because trivia, which is not traditionally considered a sport, is to be marketed and hosted within a larger multi-sport event. 2.1. Understanding trivia in a sport context In order to orient student thinking and engage them in the topic area, an activity for either undergraduate or postgraduate students that instructors can use this case for stems from challenging our assumptions and definitions of sport in order to understand trivia as part of the broader sport event (the PPMG). In this case, a practical background for initiating such a discussion about trivia as part of a larger sport event is provided. Instructors are encouraged to allow students to discuss and debate how Shane might define trivia given that it is an event within a broader sport context. While a precise and universal definition of sport is difficult to find, as demonstrated in the case, many sport organisations have developed their own definitions. This provides an opportunity for instructors to facilitate discussion about who defines sport and who benefits or is disadvantaged by particular ways of defining sports, and for students to challenge their own underlying assumptions about what sport is or is not. For both undergraduate and postgraduate students, it is useful to start with sport management textbooks that provide definitions of sport in introductory chapters. Instructors can use textbooks that are appropriate for their context or geographic location. Examples of texts might include, but are not limited to Hylton (2013), Masteralexis, Barr, and Hums (2011), Pedersen and Thibault (2014), Robinson, Chelladurai, Bodet, and Downward (2013), Shilbury and Kellett (2010), and Smith and Nicholson (2012). For postgraduate students, further critical discussion can be encouraged by assigning readings such as Chalip, Schwab, and Dustin (2010) and Deery, Jago, and Fredline (2004). Specifically, Chalip and colleagues (2010) examine how sport is defined differently in sport management compared with sport recreation. The lens through which one views sport impacts which activities are included as important and legitimate sports and which are not – and ultimately how sports are supported in society. Deery et al. (2004) address defining sport in the context of tourism and events—which is important to discuss in the case of the PPMG. The following questions could be used for either undergraduate or postgraduate students as a discussion guide for lessons related to defining sport. Of course, the depth of student analysis will depend on the student’s education level and background knowledge. Questions include: 1. How do you define sport? a. Does your definition of sport differ from the IOC’s or SportAccord’s definition? If so, how? b. Does your definition of sport encompass trivia? 2. Many people (such as Ian in this case) are critical of trivia being defined as a sport. If you were Shane, how would you defend trivia as a sport to others?



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کلمات کلیدی:

Ultimate Book of Sports: The Essential Collection of Rules, Stats, ...https://books.google.com/books?isbn=1452121877Scott McNeely - 2012 - ‎Sports & RecreationThe Essential Collection of Rules, Stats, and Trivia for Over 250 Sports Scott ... Sports Federation (FIRS; www.rollersports.org)—are lobbying for inclusion at the ...Kansas Trivia - Page 161 - Google Books Resulthttps://books.google.com/books?isbn=1418553816Barbara Brackman - 1997 - ‎Reference... helped basketball by lobbying for its inclusion in what international sporting event? ... Allen won his fight when basketball became an Olympic sport in 1936.India to push for inclusion of cricket in 2032 Olympic bidhttps://www.sportskeeda.com/...sports/india-to-push-for-inclusion-of-cricket-in-2032-...5 hours ago - In a recent development that will bring delight to sports fans across the nation, cricket could be all set to become a part of the Olympic Games as ...Sports | The Tokyo Organising Committee of the Olympic and ...https://tokyo2020.jp/en/games/sport/A total of 33 sports are scheduled for inclusion in the Olympic Games Tokyo 2020. Beginning from the Tokyo 2020 Games, the International Olympic Committee ...Searches related to inclusion of trivia as a sportequality and diversity quiz and answersdiversity quiz 2016diversity quiz questions and answersworkplace diversity quizdiversity quiz for studentsdiversity awareness quizcultural diversity quiz questionsdiversity and inclusion quiz questions


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دانلود رایگان مقاله انگلیسی ورزش اکشن از سایت ISI

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عنوان فارسی مقاله:

صحت و سقم نبرد در ورزش های اکشن: یک دیدگاه صنعتی مبتنی بر مورد


عنوان انگلیسی مقاله:

The ‘‘authenticitude’’ battle in action sports: A case-based industry perspective


سال انتشار : 2015



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2. Theoretical perspectives on authenticity Often

regarded as the cornerstone of modern marketing (Kozinets, 2001), authenticity is a multilayered, polysemous, and complex concept that is subjective and socially constructed (Beverland, 2005; Beverland & Farrelly, 2010; Quester, Beverland, & Farrelly, 2006). From a branding perspective, authenticity is an individual assessment by consumers of whether a brand is legitimate or genuine and has a sense of quality that emerges from their own experiences (Cohen, 1988). From a sociological perspective, an authentic subculture has been defined in opposition to the inauthentic, mass-produced, commercial mainstream, or dominant culture (Wheaton, 2007). Foundationally, consumers construct authenticity because they are motivated to realize associated benefits such as sense of escape, feelings of assuredness, and connection with the past (Rose & Wood, 2005). According to Beverland and Farrelly (2010), ‘‘consumers actively seek authenticity to find meaning in their lives, and in line with associated personal goals prefer brands that reinforce their desired identity’’ (p. 839). Since notions of authenticity are socially constructed, consumer expressions of authenticity often reflect wider social norms (Beverland, 2005). Authenticity has been researched in a variety of consumer contexts (e.g., tourism, wine, automobile). For instance, Leigh et al. (2006) examined the multiplicity of meanings within the MG sport cars subculture. The authors made a distinction between authenticity based on product symbolism and self-efficacy. They further noted authenticity appears to rely on a personal investment tied to one’s identity and communicated to others. Through application of semiotics theory with 218 museum visitors in the United Kingdom, Grayson and Martinec (2004) purported authenticity is captured via physical attributes (indexically) and brand essence (iconically), as judged by consumers using their lenses of personal experiences. They further contended authenticity could be both a social construction and a source of evidence; therefore, companies may utilize the constructed nature of authenticity in developing authentic market offerings. Parallel to brands’ efforts in rendering authenticity with consumers and competitors (outer context), it is imperative enterprises communicate and reinforce authenticity elements within (inner context). Before underpinning ‘‘true to self’’ aspects, entities should identify the self to which they want to stay true. Gilmore and Pine (2007) proposed five categories that determine the true identity of an organization: (a) essence of enterprise (who you are at your core), (b) nature of offerings (what you offer to others), (c) effects of heritage (where and when you came to be who you are today), (d) sense of purpose (why you are in business), and (e) body of values (how your identity is manifested). The aforementioned components may support organizations in establishing standards of authenticity and defining characteristics of market positioning and differentiation. Another stream of research has examined authentic subcultural participation in action sports (e.g., Wheaton, 2004, 2007; Wheaton & Beal, 2003). Although subcultural groups are constantly evolving and transforming, for those who self-identify as participants there is an increased stability and distinctiveness in the culture’s sense of collective identity and forms of status (Wheaton, 2007). From a subcultural perspective, communities of consumption in action sports derive from grassroots traditions; however, they have grown to such an extent that founding members are raising concerns about ‘‘selling out’’ (Beverland et al., 2010). Per the example of Nike, commercialization may often undermine the value of authenticity to consumers since, in their minds, authenticity is associated with evidence and truth (Grayson & Martinec, 2004). Carter (2004) purported that the individuals whom a sport marketer should certainly reach with a message of authenticity are core consumers; namely, the ones who are truly passionate about the sport and its subsequent details.



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کلمات کلیدی:

[PDF]chrysostomos giannoulakis - Ball State Universitycms.bsu.edu/-/media/WWW/DepartmentalContent/.../Vitabio/Giannoulakis_CV.pdfSport Marketing Research Institute, University of Northern Colorado, Greeley, Colorado ... The “authenticitude” battle in action sports: An industry perspective.The “authenticitude” battle in action sports: A ... - پایگاه مقالات علمیunibazaar.ir/.../the-authenticitude-battle-in-action-sports-a-case-bas...Translate this pageAbstract The expanding and often unregulated status of the action sports setting has resulted in mainstream athletic companies diversifying their products in ...Sport Management Review Volume 19, Issue 2, 2016 | idrottsforum.orgidrottsforum.org/sport-management-review-volume-19-issue-2-2016/Apr 14, 2016 - “Pick and choose our battles” – Understanding organizational ... The “authenticitude” battle in action sports: A case-based industry perspectiveAuthentic subcultural membership: Antecedents and consequences of ...onlinelibrary.wiley.com/doi/10.1002/mar.20352/abstractby MB Beverland - ‎2010 - ‎Cited by 64 - ‎Related articlesJun 10, 2010 - This paper forms part of Research Projects DP0664943 and DP0985178 of the Australian Research Council, for whose financial support the ...Phoenix Action Sports - Home | Facebookhttps://www.facebook.com › ... › Performance & Event VenueRating: 4.9 - ‎51 votesThey Care about there customer's and Take Pride in Phoenix Action Sports. ..... Tue 5:00 PM EST · Phoenix Action Sports · Allentown, PA ... Battle armor . #battle ...


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دانلود رایگان مقاله انگلیسی توسعه سیاست شواهد ورزش از سایت ISI

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عنوان فارسی مقاله:

قدرت و گفتمان در سیاست شواهد در ورزش برای توسعه


عنوان انگلیسی مقاله:

Power and discourse in the politics of evidence in sport for development


سال انتشار : 2015

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عنوان فارسی مقاله:

بازیابی تصویر از پوشش رسانه های منفی یک رویداد ورزشی: مقصد، محل برگزاری، و ملاحظات رویداد


عنوان انگلیسی مقاله:

Image recovery from negative media coverage of a sport event: Destination, venue, and event considerations


سال انتشار : 2015

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عنوان فارسی مقاله:

دیدگاه های جوانان از داوطلب شدن والدین در ورزش جوانان جامعه


عنوان انگلیسی مقاله:

Young people’s perspectives of parent volunteerism in community youth sport


سال انتشار : 2015

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عنوان فارسی مقاله:

نچیدن بال های ما: راه های رو به جلو در تحقیقات کیفی مدیریت ورزشی


عنوان انگلیسی مقاله:

Unclipping our wings: Ways forward in qualitative research in sport management


سال انتشار : 2016

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عنوان فارسی مقاله:

فرایند خودکفائی در ورزش: بررسی پدیده  Linsanity در تایوان


عنوان انگلیسی مقاله:

Self-categorization process in sport: An examination of the ‘‘Linsanity’’ phenomenon in Taiwan


سال انتشار : 2016

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عنوان فارسی مقاله:

بازیکنان خارجی و تعادل رقابتی در مسابقات قهرمانی بسکتبال و هندبال یونان


عنوان انگلیسی مقاله:

Foreign players and competitive balance in Greek basketball and handball championships


سال انتشار : 2016

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عنوان فارسی مقاله:

امتیاز آوری چه داخل و چه خارج از زمین بازی؟تاثیر ورود استرالیا به کنفدراسیون فوتبال آسیا


عنوان انگلیسی مقاله:

Scoring on and off the field?: The impact of Australia’s inclusion in the Asian Football Confederation


سال انتشار : 2016

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دانلود رایگان مقاله انگلیسی تحقیقات فراگیر ورزش از سایت ISI

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عنوان فارسی مقاله:

ورزش برای توسعه: تحقیقات فراگیر، بازخوانی و معنی دار در تنظیمات کم و متوسط درآمد


عنوان انگلیسی مقاله:

Sport-for-development: Inclusive, reflexive, and meaningful research in low- and middle-income settings


سال انتشار : 2016

ادامه مطلب...
۰۵ مرداد ۹۶ ، ۱۱:۳۷ ۰ نظر