دانلود رایگان مقاله لاتین درس از سازمان ترکیبی برای حفظ ماموریت اجتماعی از سایت الزویر
عنوان فارسی مقاله:
درسهایی از سازمان های ترکیبی برای حفظ یک ماموریت اجتماعی قوی
عنوان انگلیسی مقاله:
When missions collide: Lessons from hybrid organizations for sustaining a strong social mission
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بخشی از مقاله انگلیسی:
The simultaneous pursuit of social and profit goals within the same organization has led to the new name: hybrid organizations. A hybrid organization can be defined as an organization that includes value systems and behaviors that represent two different sectors of society in order to address complex societal issues. A hybrid is a financially self-sufficient organization, like a business, which at the same time, also creates a positive impact on a social or environmental problem. Hybrid organizations make positive societal impact a stronger goal than a corporation’s traditional philanthropic activities do. A hybrid organization has characteristics that provide some competitive advantages, such as lower marketing costs due to mission awareness and buy-in by clients, improved productivity and increased opportunities for innovation, higher employee morale and retention, and strong talent recruitment. In a survey from 2012 conducted by the consulting company Towers Watson, which reached 60,000 employees at 50 companies around the world, companies that invested more in the well-being of their employees had almost three times the operating margins of companies who invested the least. Research on Millennials, who now account for around 50 percent of the global workforce, shows that they look for jobs where they can align personal values with corporate values. For example, the outdoor gear company, Cotopaxi, says that having a strong social mission has given them a solid advantage, especially as a start-up. First,the social mission is great for recruitment. A month after the company launched in 2014, they received over 300 job applications for a company with a total of 12 employees. Second, the company was warned against emphasizing social benefit at the beginning, because of the fear that investors would see the social mission as a liability. They went ahead with a prominent social mission and were able to raise $9.5 million. The company sees this success in raising money as showing that top venture capitalists see a social mission as advantageous. The pressure toward being both financially viable and socially responsible has pushed both for-profit companies and nonprofit organizations into a hybrid zone, what some are even calling a ‘‘hybridization movement’’, in which both social and financial value creation are situated as part of the core business. This movement into a more hybrid-like approach has taken different names, such as shared value approach, conscious capitalism, social entrepreneurship, benefit corporations, and B corporation certification, as explained in Table 1: Key Terms. Although some specific parts of the approaches may vary, they all focus on companies creating something of financial value that also has a positive societal impact
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کلمات کلیدی:
Building Sustainable Hybrid Organizations: The Case of Commercial ... amj.aom.org/content/53/6/1419.short by J Battilana - 2010 - Cited by 928 - Related articles Dec 1, 2010 - We explore how new types of hybrid organizations (organizations that combine institutional logics in unprecedented ways) can develop and ... Building Sustainable Hybrid Organizations - Harvard Business School www.hbs.edu/faculty/Pages/item.aspx?num=37628 by J Battilana - 2010 - Cited by 926 - Related articles The results of our comparative study of two pioneering commercial microfinance organizations suggest that to be sustainable, new types of hybrid organizations ... Business model innovation: Lessons from hybrid organizations (PDF ... https://www.researchgate.net/.../283320721_Business_model_innovation_Lessons_from... Oct 30, 2015 - Business model innovation: Lessons from hybrid organizations .... market for sustainable products and services growing to $290 billion and the ... Searches related to Lessons from hybrid organizations for sustaining hybrid organizations examples list of hybrid organizations hybrid organizational structure advantages and disadvantages hybrid organizational structure examples hybrid business model examples
