دانلود رایگان مقاله لاتین triz برای درک مسافر از تصویر خطوط هوایی از سایت الزویر


عنوان فارسی مقاله:

استفاده از TRIZ برای افزایش درک مسافران از یک تصویر خطوط هوایی توسط کیفیت خدمات و ایمنی


عنوان انگلیسی مقاله:

Using TRIZ to enhance passengers' perceptions of an airline's image through service quality and safety


سال انتشار : 2016



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بخشی از مقاله انگلیسی:


3. Methodology 

The qualitative method and questionnaire were based on SERVQUAL's five dimensions and Kano's model, which included the Attractive, One-dimension, Must-be and Indifferent categories. Focus groups and personal interviews were conducted, as well as direct or participatory observations of 261 participants which are airline passengers and aviation industry employees. The questionnaire was developed following the steps shown in Fig. 3. The questionnaire was developed according to the process in Fig. 3. Testing and revision of the Kano model was done by formulating pairs of questions on the service attributes for which feedback from airline passengers and employees was important. The questionnaire was constructed through pairs of passenger requirement questions. Consequently, each question had two parts, as shown in Table 6 (Kano et al., 1984; Berger et al., 1993). Perceptions were next categorised into quality dimensions based on respondent perceptions of the quality attributes' functional and dysfunctional forms. Examples of three potential customer requirements in the Kano questionnaire are shown in Table 6. Questions 1A, 2A and 3A capture the respondent's feelings when an airline service possesses a certain attribute, while questions 1B, 2B and 3B captures the respondent's feelings when an airline service does not provide that attribute. For each question the passenger selected one of five alternative answers described as: 1 ¼ I like it that way, 2 ¼ This is how it should be, 3 ¼ I am neutral, 4 ¼ I can live with this and 5 ¼ I dislike it that way.



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کلمات کلیدی:

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