دانلود رایگان مقاله لاتین تناسب استنباط فازی برای تعیین کیفیت بهینه سایت B2C از سایت الزویر
عنوان فارسی مقاله:
مناسب بودن استنباط فازی برای تعیین کیفیت مطلوب وب سایت های B2C
عنوان انگلیسی مقاله:
FUZZY INFERENCE SUITABILITY TO DETERMINE THE UTILITARIAN QUALITY OF B2C WEBSITES
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
2.1. e-Service Quality dimensions and proposal of an eSQ evaluation model.
Several eSQ models try to identify the factors and latent dimensions that significantly contribute to their valuation. This valuation is generally supported by questionnaires (with Likert-type scales) filled in by potential customers. Some of the most commonly used eSQ models are: SiteQual [11]; e-SERVQUAL [12]; WebQual [13]; PirQual [14]; eTailQ [15]; E-S-Qual and E-RecS-Qual [10]; eTransQual [16]; NetQual [17]; PeSQ [18]; SERVCON [19], Co-Creation [20] and Service-Dominant Logic [21].Eight main factors related to the utilitarian eSQ dimensions were identified in most of the reviewed models: Design, Information, Guarantee, Offer, Customization, Payment Management, Privacy and Trust. A brief description of these factors are summarised in Table 1, pointing out their relevance in B2C websites evaluation. An expert panel assisted to define our eSQ evaluation model. The panel was arranged upon interviews to different experts in online marketing. The main goals of the expert panel were a) to determine the correct allocation and precise wording of the attributes (observable variables) that should integrate each factor of the model; b) to group the factors into the latent dimensions that explain the B2C websites utilitarian quality about the TF sector in Spain, and c) to reach an agreement on both the range partition of the model variables and the definition of rule bases in the proposed FIS. Twelve people took part in the expert panel; six had an academic profile (marketing professors in Spanish Universities) and the other six had a professional profile (persons in charge of websites related to TF sector corporations). They were asked about a proposal of attributes (for each one of the defined factors) collected from a previous review study on this topic, where papers after 2000 were analysed in different top databases and Management Journals –Web of Science, Scopus, EBSCO, Journal of Retailing, Information & Management, Journal of Service Research, European Journal of Information Systems, among others. After defining, removing, reallocating and precise wording of the remain attributes in the model, the measurement scale shown in Annex A was proposed. Besides, it was concluded that: (a) design and information factors could be grouped into the latent dimension called “Web Quality”; (b) guarantee, offer and customization factors into the “Offered Service” dimension and (c) payment management, privacy and trust factors into the “Security” dimension. With this information, the eSQ evaluation model for TF sector in Spain illustrated in Fig. 1 was proposed. The initial consensus reached among panel members allowed to establish: a) the proper partition ranges of the factors and their underlying qualification labels –averaging the cut off points proposed by the experts (Table 2)- and b) the importance of the weights for the model factors -by the analytical hierarchy process AHP [31] (Table 3)-.
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کلمات کلیدی:
Fuzzy inference suitability to determine the utilitarian quality of B2C ... digibuo.uniovi.es/dspace/handle/10651/43997 Translate this page Título : Fuzzy inference suitability to determine the utilitarian quality of B2C websites. Autor(es) y otros: Castro López, Adrián · Puente García, Francisco Javier · Vázquez Casielles, Rodolfo. Fecha de publicación : 2017. Versión del editor: http://dx.doi.org/10.1016/j.asoc.2017.03.039. Citación : Applied Soft Computing ... Fuzzy inference suitability to determine the utilitarian quality of B2C ... https://smart.grupos.uniovi.es/.../-2017-fuzzy-inference-suitability-t... Translate this page Fuzzy inference suitability to determine the utilitarian quality of B2C websites [2017]. Categoría: Artículos; Autores: Adrián Castro López , Francisco Javier Puente García , Rodolfo Vázquez Casielles; Fecha: 01 de Enero de 2017; Es parte de: Applied Soft Computing Journal. Menú. Líneas de Investigación · Proyectos ... Fuzzy inference suitability to determine the utilitarian quality of B2C ... zoodyab.ir/.../computer.../201207-fuzzy-inference-suitability-to-det... - Translate this page Publication date: August 2017. Source:Applied Soft Computing, Volume 57. Author(s): Adrian Castro-Lopez, Javier Puente, Rodolfo Vazquez-Casielles The present paper proposes a new and intuitive model to evaluate the utilitarian e-service quality on textile and fashion B2C websites in Spain. The relevant variables to ...
