دانلود رایگان مقاله لاتین یچیدگی مدل کسب و کار در شرکت از سایت الزویر
عنوان فارسی مقاله:
شرکتهای کوچک و متوسط و سرمایه گذاری های جدید نیازمند پیچیدگی مدل کسب و کار
عنوان انگلیسی مقاله:
SMEs and new ventures need business model sophistication
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بخشی از مقاله انگلیسی :
Research on business models is quite vibrant; consequently, a number of different conceptualizations and definitions of the construct have been developed (e.g., Morris, Schindehutte, & Allen, 2005; Osterwalder, Pigneur, & Tucci, 2005; Shafer, Smith, & Lindner, 2005). We do not aim in this article to provide a review of extant literature, as this can be found in George and Bock (2011) for the field of entrepreneurship and in Zott, Amit, and Massa (2011) for the field of strategic management. These reviews agree that irrespective of all differences, business models are generally understood as abstract descriptions of how companies run their business. In this sense, Cavalcante, Kesting, and Ulhoi (2011, pp. 1328—1329) define the business model as ‘‘an abstraction of the principles supporting the development of the core repeated standard processes necessary for a company to perform its business.’’ In many contributions, value capturing takes a prominent position in business model conceptualization, even as an element of its definition (Chesbrough & Rosenbloom, 2002; Teece, 2010; Zott & Amit, 2010; Zott et al., 2011). Business model value capturing typically entails two basic dimensions: revenue and costs. Another prominent characteristic of the business model is that it is ‘‘centered on a focal firm, but its boundaries are wider than those of the firm’’ (Zott et al., 2011, p. 1020). Thus, the architecture of the network between the firm and its exchange partners is of the utmost importance toward creating and capturing value. This network perspective focuses on stakeholder involvement. Against these two prominent business model characteristics lies the key question of this article: How can firms increase their revenues and/or decrease their costs beyond the main business by involving stakeholders? Regarding the revenue dimension, business model sophistication does not equate to increasing revenue from sales in the main business, but rather identifying and realizing new revenue streams beyond that. For example, the introduction of AdWords did not change the fact that Google is unable to generate revenue through Internet search; rather, AdWords represents a new activity that sells appearance on search results lists, which generates a completely new revenue stream. It is important to note that the revenue stream from AdWords is not independent from the main business, but instead builds on and extends it. To generate revenues from AdWords, Google has to continue its main business of providing an Internet search tool; AdWords is only relevant for advertisers as long as there is traffic on the search engine. Regarding the cost dimension, business model sophistication represents decreasing existing costs of the main business without cost cutting or any other internal cost reduction. It means entering new activities that induce stakeholders to either take over costs directly or take over efforts that reduce the costs of the main business. But why should a company or any other player do so? Regarding the 2005 Super Girl Contest, Wang (2007) offered one example: sponsoring. Mengniu and Tianyu Media sponsored the event because they received benefits in exchange. Sponsoring has minor relevance for profit-oriented companies (Daellenbach, Davies, & Ashill, 2006; Walliser, 2003), but other additional forms of cost reduction–—including crowdsourcing and the involvement of users–—have become increasingly important in recent times. We discuss some relevant cases below.
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کلمات کلیدی:
SMEs and new ventures need business model sophistication - EconBiz https://www.econbiz.de/Record/smes...business-model-sophistication.../10011286507 Cover Image. SMEs and new ventures need business model sophistication. Peter Kesting; Franziska Günzel-Jensen. Year of publication: 2015. Authors: Kesting ... [PDF]Business ecosystems and new venture business models: An ... https://curve.carleton.ca/.../mezen-businessecosystemsandnewventurebusinessmodels.p... by M Mezen - 2014 This research is an exploratory study of new venture business models within. Lead To Win ... differentiation, sophistication, and more changes over time. Second ... Internet Newspapers: The Making of a Mainstream Medium https://books.google.com/books?isbn=1136683917 Xigen Li - 2013 - Computers Revenue Sources Because advertising is the business model of choice for print ... sites could have a business model sophistication score ranging from 0 to 10. Searches related to business model sophistication business sophistication meaning in-n-out burger business strategy in-n-out burger marketing strategy business sophistication là gì in n out operations management in n out suppliers in n out supply chain in n out competitive advantage
