دانلود رایگان مقاله لاتین گسترش طبقه بندی گرین واشینگ از سایت الزویر
عنوان فارسی مقاله:
"فرای کلمات": گسترش طبقه بندی گرین واشینگ پس از رسوایی فولکس واگن
عنوان انگلیسی مقاله:
“More than words”: Expanding the taxonomy of greenwashing after the Volkswagen scandal
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
2. Literature review
2.1. CSR communication and greenwashing It is widely acknowledged that sustainable companies should communicate their corporate social responsibility programs in order to obtain social legitimacy and consensus (Ramus & Montiel, 2005; Zott & Huy, 2007), to establish trusted relationships with their stakeholders (Coombs & Holladay, 2012) and to develop image and reputational capital (Aras & Crowther, 2011). According to Crane and Glozer (2016), this idea has been the dominant frame in CSR communication, thus resulting in a debate prevalently focused on the improvement of the deliberate and planned communication initiatives by organizations. At the same time, CSR communication has been accused of being manipulative and insincere (Laufer, 2003), superficial (Porter & Kramer, 2006), or merely “corporate spin” (Jahdi & Acikdilli, 2009) without any real connection with concrete actions. The term used to describe this discrepancy between “talk” and “action” is usually greenwashing. It thus includes a set of corporate identity-washing practices intended to capitalize on the potential benefits of a “green” image, without any actual actions (Elving, 2013). The recent literature has also discussed the negative effects correlated to CSR crises, especially in terms of reputational risk (Coombs & Holladay, 2015; Gatzert, 2015). The mainstream debate on the communication of corporate social responsibility has implicitly acknowledged the idea that greenwashing is only about talking and not doing (Aras & Crowther, 2009), although several cases, such as BP, Honda and Shell, demonstrate that deceptive communication is also related to unethical or even illegal actions (Delmas & Burbano, 2011; Seele & Gatti, 2015). Recent reviews on greenwashing, however, have reinforced the prevailing idea of CSR communication as a form of symbolic communication or impression management (Lyon & Montgomery, 2015; Marquis & Toffel, 2012), rather than discussing the link between communication and organizational actions.
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کلمات کلیدی:
