دانلود رایگان مقاله لاتین گرایش نوجوانان به مارک لوکس از سایت الزویر
عنوان فارسی مقاله:
گرایش نوجوانان به نسبت به مارک های لوکس از یک دیدگاه شخصیت اجتماعی: مطالعه متقابل فرهنگی نوجوانان فرانسوی و آمریکایی
عنوان انگلیسی مقاله:
Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Theoretical background and hypotheses
2.1. The development of teens' social and personal identities Forming a strong, coherent sense of identity is the primary task associated with transitioning from adolescence to adulthood (Erikson, 1968). This search for identity evolves as teens break away from parental influence. Personal identity takes the form of independent thinking and actions that develop during adolescence. Personal identity is distinct from social identity, but also related individuation balances social affiliation as teens become adults, in part by becoming independent thinkers, and in part by meshing with peer groups (Brewer, 1991). To assess how social identity plays a role in the development of fashion innovativeness and in the adoption of attitudes toward luxury brands, we focus on teens, who due to the many changes in their lives, have emerging selves that are heavily influenced by peers. We also focus on luxury fashion brands because it is intimately tied to an individual's social and personal identity (Shrum et al., 2013; Vigneron & Johnson, 2004; Wilcox, Kim, & Sen, 2009). One key feature of our model is that because some cultures focus more on interdependence and cooperation (e.g., France), whereas others focus more on independence and competition (e.g., the U.S.), susceptibility to peer influence should be greater in some cultures (the former), whereas need for uniqueness should be greater in others (the latter; Gentina et al., 2014). We expect susceptibility to peer influence to contribute more to the development of fashion innovativeness and positive attitudes toward luxury fashion brands in France, but need for uniqueness to contribute more to the development of fashion innovativeness and positive attitudes toward luxury fashion brands in the U.S. 2.2. Need for uniqueness, susceptibility to influence, and attitudes toward luxury fashion brands We use consumer need for uniqueness to operationalize the need for individuation, which refers to the tendency to use consumption to convey an individual identity that distinguishes oneself from others (Tian, Bearden, & Hunter, 2001). People high in need for uniqueness express their uniqueness publicly with observable behaviors that establish their differences (Workman & Kidd, 2000). Luxury goods accomplish this signaling objective because a luxury brand's scarcity enables people to express their uniqueness (Bian & Forsythe, 2012). The need to construct personal identity, separate from parents, is particularly important among teens, who use luxury fashion brands to establish a unique personal identity (Gil et al., 2012). Here, we are interested in the extent to which teen fashion innovativeness mediates the relation between need for uniqueness and attitudes toward luxury fashion brands.
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کلمات کلیدی:
Teen attitudes toward luxury fashion brands from a social identity ... www.hec.edu/Faculty-Research/Publications/Articles/(id)/53532 Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers. E. GENTINA, L. SHRUM, ... [PDF]Luxury Reader - WordPress.com https://ifmhsg.files.wordpress.com/2017/02/luxury-reader-2016-1112.pdf showed no positive and significant impact of materialism, social comparison and ... toward luxury fashion brands from a social identity perspective: A cross-. Luxury Fashion Retail Management - Page 9 - Google Books Result https://books.google.com/books?isbn=9811029768 Tsan-Ming Choi, Bin Shen - 2016 - Business & Economics ... replenishment in the luxury fashion Italian firms: evidence from case studies. ... attitudes toward luxury fashion brands from a social identity perspective: a ... Teen attitudes toward luxury fashion brands from a social identity ... unibazaar.ir/.../teen-attitudes-toward-luxury-fashion-brands-from-a... Translate this page Jul 21, 2016 - Title: Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers Impact of self on attitudes toward luxury brands among teens | Luciana ... www.academia.edu/.../Impact_of_self_on_attitudes_toward_luxury_brands_among_t... Impact of self on attitudes toward luxury brands among teens ... The study also examines the effects of materialism on teenagers' social consump- ... Adolescents seek self identity by acquiring and accumulating selections ☆ The authors .... For instance, Peer clothing is one of the most important status symbols for youth ... New Perspectives in Luxury Branding - Page 68 - Google Books Result https://books.google.com/books?isbn=1785608622 Emerald Group Publishing Limited - 2015 - Business & Economics Towards. a. Discursive. Perspective. on. Brands. This study explores the discursive dimensions of luxury brands, acknowledging the textuality of brand meaning as socially ... resource for group affirmation, identity construction and valueidealisation. ... In their study of consumers' use of fashion discourse Thompson and 68 ... Executive summary of “Conceptualizing luxury buying behavior: the ... www.emeraldinsight.com/doi/full/10.1108/JPBM-05-2015-847 Research to date has largely adopted a practitioner-oriented approach to the ... Marketers have created an image of luxury brands in consumer minds that ... collectivist cultures in the East are more oriented toward public consumption. ... Self-expression, social identity and status were revealed as important antecedents.
