دانلود رایگان مقاله لاتین کنفدراسیون فوتبال آسیا از سایت الزویر
عنوان فارسی مقاله:
توانمند سازی رویدادها برای اطمینان از مزایای پایدار: استراتژی باقی مانده جام آسیایی کنفدراسیون فوتبال آسیا 2015
عنوان انگلیسی مقاله:
Leveraging events to ensure enduring benefits: The legacy strategy of the 2015 AFC Asian Cup
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Leveraging events
This case provides students with fundamental lessons on the importance of leveraging events to maximise event outputs. The 2015 AFC Asian Cup presented Australia and its host cities with an opportunity to leverage the event in order to increase tourism from Asian countries to Australia, increase trade and investment with participating Asian nations, and engage Australia’s culturally diverse communities. The celebration of soccer was used as a basis for the development of strategies to achieve these legacies. Research has emphasised the importance of leveraging events in order to successfully deliver longterm benefits to the host communities (Chalip, 2004, 2006, 2014; Chalip & Leyns, 2002). Chalip (2006, p. 112) defines event leveraging as the identification of ‘‘strategies and tactics that can be implemented prior to and during an event in order to generate particular outcomes’’. Chalip (2004, 2006, 2014), Beesley and Chalip (2011), and Kellett, Hede, and Chalip (2008) are useful readings that provide an understanding of the concept of event leveraging. Students should be encouraged to consider and discuss the three legacies identified by the LOC for the 2015 AFC Asian Cup and also think creatively to identify further legacy opportunities. For example, research has suggested that there is legacy potential around event volunteering (e.g., Fairley, Gardiner, & Filo, in press; Fairley, Green, O’Brien, & Chalip, 2015) that was not identified as a key legacy strategy for the 2015 AFC Asian Cup. Students should assume the role of CEO of the LOC to answer the following questions: 1. Identify three legacy objectives that could be achieved from Australia’s hosting of the 2015 AFC Asian Cup. The answers may include legacies that were not officially used in the 2015 AFC Asian Cup strategy. Students should be encouraged to justify and rank their chosen legacies. How would Michael Brown justify these legacy objectives to relevant government and industry stakeholders? 2. Identify the key stakeholders that would be central and important in the development and implementation of each legacy. Students should be encouraged to consider how they would identify and network with key stakeholders in order to achieve the legacy objectives. 3. Students should be encouraged to develop leveraging strategies to achieve the legacy objectives that could be implemented before, during, and after the event to achieve maximum outcomes. Students should compare and contrast their strategies to what was actually done around the 2015 AFC Asian Cup. Students should be encouraged to make a case for why their proposed leveraging strategies would have been more successful (or not) than the ones that were used by the 2015 AFC Asian Cup The following section considers each legacy and its related leveraging strategy separately.
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کلمات کلیدی:
Sport Tourism: New Challenges in a Globalized World https://books.google.com/books?isbn=1443893641 Ricardo Melo, Claude Sobry - 2017 - Social Science The objectives are: i) to identify the strategic goals of the events portfolio and to ... process, according to economic and social leveraging models (Chalip 2004, 2006); and ii) ... to ensure the maximization of the sport events' benefits to the community. ... changes in structures, leading to significant and enduring improvements. Event Studies: Theory, Research and Policy for Planned Events https://books.google.com/books?isbn=1317481615 Donald Getz, Stephen J. Page - 2016 - Business & Economics continue to ensure that events activate leverage and legacy plans that deliver on wider ... model for evaluating the economic, social and cultural benefits of major events ... More positively, however, many festivals continue to have an enduring. Dr Sheranne Fairley - UQ Researchers researchers.uq.edu.au/researcher/2891 Fairley, Sheranna, Lovegrove, Hannah and Brown, Michael (2016) Leveraging events to ensure enduring benefits: the legacy strategy of the 2015 AFC Asian ... Searches related to Leveraging events to ensure enduring benefits event leveraging definition event legacy examples what events lead to the development of these areas floodplains and deltas what events led to the development of floodplains and deltas advantages of hosting international sporting events event legacy definition hosting major sporting events essay economic benefits of hosting the olympic games
