دانلود رایگان مقاله لاتین کمک مالی به مصرف کننده از سایت الزویر
عنوان فارسی مقاله:
فکری که محاسبه میکند: اثرات سطوح مقدماتی و نزدیکی اهدا به پاسخ مصرف کننده در شکل گیری کمک های مالی
عنوان انگلیسی مقاله:
It's the thought that counts: The effects of construal level priming and donation proximity on consumer response to donation framing
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
2. Study 1: ability versus effort donation framing
2.1. Method In study 1, we tested our hypotheses that an ability versus effort donation framing would influence brand evaluations (H1) and that each type of donation framing will lead to different consumer attributions and reactions (H2 and H3). Respondents were recruited through Amazon Mechanical Turk and data were collected through an online survey. Sixty-nine American consumers participated in study 1(45% male; Age range of 20–35: 39.1%, 36–55: 44.9%). 2.2. Design and procedure Study 1 featured a 2 (ability versus effort) donation framing one-factor within-subjects design. The manipulation of donation framing was carried out by a news report that described donations made to an Environmental Protection Organization by a company that manufactured food and beverage products. The Environmental Protection Organization is dedicated to environmental causes, such as water, environment, healthy living and social advancement. In the ability-oriented donation framing condition, the company was reported to have made one donation of $3,000,000 to this organization in the preceding five years, whereas in the effort-oriented condition, the company was reported to have made 20 donations of $150,000 each to the same organization during the preceding five years. Prior to study 1, in-depth interviews were conducted with 11 individuals to ensure that the donation amount and frequency were generally consistent with consumer expectations. Messages that emphasize the absolute dollar amount of the donation signal that the company has the ability or resources to engage in a socially responsible cause, that is, an ability-oriented strategy; whereas messages that focus on the frequency of donations are interpreted as the company's commitment and effort towards the CSR campaign (i.e., an effort-oriented strategy). After exposure to the manipulation, all subjects were directed to complete an online survey. To ensure the effectiveness of the donation framing manipulation, participants were asked to rate the company's ability in achieving its CSR goals (e.g., “Has the ability to implement its socially responsible intentions,” and “Has abundant resources and is effective at achieving its socially responsible goals; Kervyn, Fiske, & Malone, 2012). The company's level of CSR effort was measured by two items adapted from Vandello et al. (2007); Ellen et al., 2000; e.g., “The company works hard and persistently in achieving its socially responsible goals;” “This company invests a great deal of effort in carrying out its socially responsible activities”). In addition, the brand personality scale (Aaker, Vohs & Mogilner, 2010) was included to compute the competence index (competent, effective, efficient) and the warmth index (warm, kind, generous) associated with the brand.
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کلمات کلیدی:
Construal level theory - Wikipedia https://en.wikipedia.org/wiki/Construal_level_theory Construal level theory (CLT) is a theory in social psychology that describes the relation ... people think more concretely and is associated with psychological proximity. ..... Research has demonstrated that those who are primed with the concept of ..... Current events · Random article · Donate to Wikipedia · Wikipedia store ... Selected Examples of Faculty Research | Shidler College of Business shidler.hawaii.edu/mkt/research Zhu, Linlin, Yi He, Qimei Chen and Miao Hu, “ It's the Thought that Counts: The Effects of Construal Level Priming and Donation Proximity on Consumer ... Levels of Mental Construal - SAGE edge study.sagepub.com/sites/default/files/chapter%2012.pdf by O Shapira - Cited by 25 - Related articles Feb 13, 2012 - of construal is its level: i.e., the extent of reduction to what the ... Claypool, 2004; for a review on priming effects, see Förster ..... such as donating money, sharing information, or .... Psychological distance (vs proximity) should. Beyond construal: specifying the distinct emotional consequences of ... www.academia.edu/.../Beyond_construal_specifying_the_distinct_emotional_consequ... The primary contribution of our research is highlighting important reasons why ... Here, we propose that psychological distance and construal level are distinct and .... When people are primed to think about future activities in an abstract (versus ...... which promote feelings of proximity and concrete processing, lead people to ... Construal level theory - 首页 en.ustc.findplus.cn/?h...%22construal%20level%20theory%22 Translate this page Psychological proximity to issues of the elderly: The role of age-morphing ... thought that counts: The effects of construal level priming and donation proximity on ... Why Does Psychological Distance Influence Construal Level? The ... www.bm.ust.hk/mark/staff/Jaideep/Jaideep-JCR-2016-forthcoming.pdf by J SENGUPTA - 2016 - Related articles Aug 15, 2016 - Keywords: psychological distance, construal level, processing mode .... thus seeks to make a fundamental contribution to CLT itself. ...... replaced by an effect of processing mode such that priming visual .... more influential for proximal vs. distal decisions – because proximity induces visual processing. [PDF]Copyright by Vin Han 2013 - The University of Texas at Austin https://repositories.lib.utexas.edu/bitstream/handle/2152/.../HAN-THESIS-2013.pdf?... by V Han - 2013 - Cited by 1 - Related articles The Role of Self-Construal Level on Message Evidence in ... donation recipient rather than abstractly presented donation recipients (i.e., the ..... In the field of research about cause characteristics, such as cause proximity (Grau ...... individual's independent versus interdependent self can be situationally primed and that a. Journal of Business Research - SciTitles www.scititles.com/journal-articles/2566?page=1 It's the thought that counts: The effects of construal level priming and donation proximity on consumer response to donation framing. 3/20 2017. Do financial ... Searches related to construal level priming and donation proximity construal level theory example construal level theory of psychological distance construal level theory consumer behavior example of construal social psychology psychological distance example construal vs schema construal level theory social distance psychological distance definition geography
