دانلود رایگان مقاله لاتین کسب و کار و جامعه از سایت الزویر
عنوان فارسی مقاله:
کسب و کار و جامعه: ایجاد ارزش مشترک
عنوان انگلیسی مقاله:
Business and society: Creating shared value: In conversation with N. R. Narayana Murthy, Founder, Infosys
برای دانلود رایگان مقاله کسب و کار و جامعه اینجا کلیک نمایید.
بخشی از مقاله انگلیسی:
P. D. Jose: Today we have the privilege of speaking to Mr. Narayana Murthy, India’s and probably Asia’s most admired business leader who has demonstrated that it is possible to build a world class company driven by values in India. Thank you Mr. Murthy for sparing your time to share your views and insights with us. N. R. Narayana Murthy: It is an absolute pleasure. Thank you very much for this opportunity. P. D. Jose: Our discussion today focuses on the role of business in society. Over the last few decades, we find that society has been putting more pressure on businesses to perform in a socially responsible manner. Given your experience, what are the new social contracts that are emerging between corporations and societies? N. R. Narayana Murthy: The fact that a corporation has to earn the goodwill of society, that it has to earn the goodwill of the stakeholders, is nothing new. The only way a corporation can exhibit longevity and succeed over a long term is if it has the goodwill of society. This has been there for at least 600 to 800 years, or ever since the first company came into existence. However in the recent past, particularly in the last three decades, some of the corporate leaders have forgotten this important idea and have been overcome by greed, and have been less than fair to society and therefore, this has come to the front burner. At the end of the day, the primary responsibility of a corporation is to maximise shareholder value, while ensuring fairness, transparency, and accountability to every one of the stakeholders. Who are those? Customers, employees, investors, vendor partners, government of the land, and society. This has been so over a long time, this will be so in the future too. Therefore, that is all the social contract that a corporation has to worry about. Because it is in the best interest of the corporation itself. P. D. Jose: You articulate these ideas very well in your book . . . You have spoken about the multiple worlds that constitute India and the need to promote inclusive growth, and compassionate capitalism. But in a pluralistic society such as India, isn’t it difficult for a corporate to manage conflicting demands from stakeholders? N. R. Narayana Murthy: Not really. Anything is as difficult or as simple as you make it. There is one fundamental question that every corporate leader has to ask, before taking any decision. And that is, will this decision of mine enhance respect and trust for my corporation and for myself? If each of the corporate leaders asks this question, then I have no doubt at all that we will do everything right by every one of the stakeholders because then customers will be happier, employees will be happier, society will be happier, government will be happier, vendor partners will be happier, investors will be happier. Therefore, the simplest way of reducing this complexity is to ask the question, will my decision enhance respect and trust for my corporation. P. D. Jose: Once again I quote you . . .. unless the corporation learns to show fairness to all its stakeholders, it will not be successful in the long run . . . Can you give us a few examples of how Infosys might have actually managed this? N. R. Narayana Murthy: We were the first in India to introduce stock options in a major way. I think our stock options came as one of the largest in the world. Starting from a janitor, right up to the senior vice president or the executive vice president, we ensured that everybody was given stocks in the company. That, very few companies in the world have done. Second, we created an open environment where all doors are always open, anybody can send a mail to any of the senior people, and we responded to it. Third, we enhanced the transparency of governance of the company by ensuring that our annual report and Web content followed the finest principles of corporate governance. Fourth, in a situation where a customer contributed as much as 25% of our revenue when we were very small, we advised that customer that unless he or she was in a position to enhance the pricing we would not be in a position to serve him to his or her satisfaction. We were quite willing to end that relationship and transfer all our work to anybody they chose simply because we were convinced that we would not be serving the interests of the customer unless there was enough money to invest in new technology, new R&D, new infrastructure, new employee training, and so on. So in every one of these instances we have asked the question, are we fair to the other party? Are we following the golden rule? Are we doing what they would do to us or what we want them to do to us? So they always come back
برای دانلود رایگان مقاله کسب و کار و جامعه اینجا کلیک نمایید.
کلمات کلیدی:
Business & Society - Wikipedia https://en.wikipedia.org/wiki/Business_%26_Society Business & Society is a peer-reviewed academic journal that publishes papers in the field of Business. The journal's editor is Duane Windsor, Ph.D. (Harvard ... Impact factor (2010): 1.220 Publication history: 1960-present Abbreviated title (ISO 4): Bus. & Society Publisher: SAGE Publications Council on Business & Society - Wikipedia https://en.wikipedia.org/wiki/Council_on_Business_%26_Society The Council on Business & Society (CB&S) is a university alliance that convenes international forums combining the expertise of faculty members from each of ... Business and Society Review - Wikipedia https://en.wikipedia.org/wiki/Business_and_Society_Review Business and Society Review is a peer-reviewed academic journal covering ethical issues concerning the relationships between business and society. IABS > Home www.iabs.net/ International Association For Business and Society. Education, Business and Society: Contemporary Middle Eastern ... www.emeraldinsight.com/loi/ebs Education, Business and Society: Contemporary Middle Eastern Issues. ISSN: 1753-7983. Online from: 2008. Subject Area: Education · Current Issue · Available ... Searches related to Business and society business and society relationship business and society definition business and society pdf business and society in business environment business and society textbook business and society notes business and society ppt business and society book
