دانلود رایگان مقاله لاتین کراودفاندینگ از سایت الزویر
عنوان فارسی مقاله:
عاقلانه انتخاب کنید: کراودفاندینگ از مراحل چرخه زندگی راه اندازی
عنوان انگلیسی مقاله:
Choose wisely: Crowdfunding through the stages of the startup life cycle
سال انتشار : 2016
برای دانلود رایگان مقاله کراودفاندینگ اینجا کلیک نمایید.
بخشی از مقاله انگلیسی:
3. Benefits of crowdfunding for startups
The previous section introduced a typology of crowdfunding considering the type of return or reward to backers. While this is an important first aspect to understand, a startup also needs to consider the specific benefits it aims to achieve in pursuing crowdfunding efforts. First, crowdfunding helps alleviate the capital crunch many startups face. Many campaigns aim to raise a relatively small sum of money for a one-time project or event(Mollick & Kuppuswamy, 2016). Other projects intend to raise a substantial amount of money for more complex and long-term undertakings, providing founders with the funds to turn an idea into a viable business (Mollick, 2014). This method works; nine in 10 successful projects on Kickstarter have turned into ongoing firms and existed up to 3 years later (Painter, 2014). However, crowdfunding in a startup context is not just about funding; it also offers nonmonetary benefitsthat encompass the following (Belleflamme, Lambert, & Schwienbacher, 2010; Brown, Boon, & Pitt, 2017; Gerber & Hui, 2013; Mollick, 2014): Validating the overall business idea–—Does the idea actually solve a consumer problem (problem/solution validation)? Refining the product or service with potential customers by receiving their feedback, likes,and dislikes (product validation). In this context, crowdfunding is a means to support usergenerated innovation and a way to better understand customer preferences. Painting an accurate picture of how a new product will perform before officially going to market (market validation), thus allowing startups to fail early without investing additional time or money if they see little interest from a crowd. Marketing, such as promoting a product or a direct sales channel by providing backers with the finished product and ensuring a readily available sales pipeline (market penetration/growth). Crowdfunding further helps establish a loyal community of engaged customers. The successes of Pebble and Ouya–—a video game console–—led other developers to write applications for these products even before they were released to the market, helping to build a competitive advantage. In summary, crowdfunding provides critical organizational resources in the form of money but it also provides non-financial resources, or crowd capital, an organizational-level resource obtained from a crowd (Prpic´, Shukla, Kietzmann, & McCarthy, 2015).
برای دانلود رایگان مقاله کراودفاندینگ اینجا کلیک نمایید.
کلمات کلیدی:
Exploration and Exploitation in Early Stage Ventures and SMEs https://books.google.com/books?isbn=1783506563 Barak S. Aharonson, Uriel Stettner, Terry L. Amburgey - 2014 - Business & Economics gaps in the earlier stages of the corporate life cycle. ... such as books, films and games, into a new type of entrepreneurial finance that has the ... of crowdfunding, it makes it possible for early-stage start-up companies to raise “venture capital” ... Crowdfunding: Overview of the Industry, Regulation and Role of ... https://books.google.com/books?isbn=3954893630 Igor Micic - 2015 - Business & Economics ... and advancing the insight into the role of crowdfunding in the startup lifecycle. ... surrounding crowdfunding as well as adjacent fields such as early stage, ... Crowdfunding grows up - Magma https://www.magma.no/crowdfunding-grows-up Crowdfunding can be segmented into three broad models based on the primary ... How does crowdfunding fit in the business and funding lifecycle ... crowdfunding is primarily used by B2C companies during the start-up and early stages. Jeannette Paschen - Google Scholar Citations scholar.google.ca/citations?user=zKoaAqwAAAAJ&hl=en Choose wisely: Crowdfunding through the stages of the startup life cycle. J Paschen ... Fine wine through time: a review of the Journal of Wine Research. The Lifecycle of Startups: Understanding your stage. - Blog - Sparkup sparkup.co › Home › Startups and SME Mar 20, 2017 - Understanding the stages of the start-up lifecycle will help you ... An idea comes to you through your needs or from a product on which you believe. ... web pages or perhaps a crowdfunding promotion to check demand. Build a ...
