دانلود رایگان مقاله لاتین کاهش روابط خریدار از سایت الزویر
عنوان فارسی مقاله:
کاهش روابط خریدار و تامین کننده: چشم انداز مبتنی بر هنجارها
عنوان انگلیسی مقاله:
Buyer-supplier relationship decline: A norms-based perspective
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
2. Conceptual background
2.1. Current approaches to explaining relationship decline The current literature offers several pertinent reasons for buyer-supplier relationship decline. One of the major explanations is that partners are no longer compatible. This generally relates to the inability for interdependent resources, systems, processes and procedures that operate across inter-firm boundaries to fulfill their requirements (Jean et al., 2010; Mishra et al., 2015). This results from a severing of specific ties or linkages. For example, the upgrade of an IT system by one partner often places a burden on a counterpart to update their own systems to ensure smooth information flows. Depending on the incentives, the partner may choose not to do so; hence, a lower level of compatibility emerges. This sort of decision often relates to another cause for relationship decline: a reduction in complementarity. While partners may initially invest in a relationship to access specific resources or new market opportunities, once these are no longer forthcoming, the decision to continue in the relationship may become difficult to justify (Glenn Richey, Tokman, & Dalela, 2010). With reductions in compatibility and complementarity, the costs associated with the relationship are likely to increase and, hence, support a decision to terminate the relationship (Wang, Kayande, & Jap, 2010). Perhaps the most widely discussed reason for relationship decline is opportunism (Wathne & Heide, 2000). On one extreme, blatant opportunism is “self-interest seeking with guile” (Williamson, 1975: 7). This suggests an individual may lie, cheat, steal, mislead, distort, disguise, obfuscate or otherwise confuse (Williamson, 1985). However, the manifestation of opportunism can be passive or active and relate to existing or new circumstances (Wathne & Heide, 2000). Hence, nuance characterizes opportunistic behaviors. While opportunism is a broad concept, more specific instances that contribute to relationship decline emerge as punitive actions, destructive acts and unresolved conflict (Hibbard et al., 2001; Kumar, Scheer, & Steenkamp, 1998). Indeed, the decisions to conduct these activities and the nature of related behaviors rests with specific individuals and, as such, many of the causes of opportunism are likely to relate more closely to the micro-foundations of relational contracts, with many scholars acknowledging a need to understand these to a greater extent (Wathne & Heide, 2000; Williamson, 1975, 1985). In this study, we go beyond simple opportunism to unpack a wider range of underpinning factors and subtle mechanism that contribute to relationship decay.
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کلمات کلیدی:
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