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عنوان فارسی مقاله:
قیمت گذاری و هماهنگی با توجه به سرقت ادبی برای کالاهای دیجیتال در زنجیره تامین
عنوان انگلیسی مقاله:
Pricing and coordination with consideration of piracy for digital goods in supply chains
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
2. Competition of digital goods on dual channels
The schema used in this study is extended from Yan and Ghose's work (2010) and considers a single supplier that provides similar and substitutable digital goods to customers by two different retailing channels which offer different services and prices, and analyses how the supplier and the two retailers can coordinate by the use of a revenuesharing mechanism to set their prices with an aim of maximizing the profits of the supply chain as a whole. Here, the digital goods are defined as those products that can be digitalized. For example, the contents of books, DVDs, CDs and professional software can be digitalized and sold on the Internet, while they can also be sold at physical stores. Fig. 1 shows the framework of the research model, with a powerful supplier and two asymmetric retailers considered in the system. The supplier sells digital goods in two different forms through a traditional physical channel and an Internet virtual channel, respectively, and the two retailers then sell the product to consumers not only at different prices, but also with different services, including promotion, exhibition of products, advertisements, the time needed to obtain the product, and the shopping atmosphere. The supplier is the Stackelberg leader who declares wholesale prices and the revenue-sharing rule to the retailers as a coordination mechanism. The retailers select their price and service level independently, a Nash equilibrium is established, and profits are realized. The customers will transfer between the two market channels due to the retailers' competition. Moreover, the influence of piracy is considered in the framework, and the elasticity and cross-elasticity of price are also measured in this study. The notations used in this study are summarized in Table 1. Suppose that Dr. is the demand faced by the traditional market channel, and γr is its corresponding piracy rate, while Dd is the demand faced by the digital market channel, and γd is its corresponding piracy rate. Compared with the virtual channel, since the traditional physical channel usually cannot fulfill a large demand when the product is first introduced to the market, due to the high carrier cost and insufficient inventory space, consumers would have to wait a long time for delivery. In such cases, unsatisfied consumers may not be willing to wait, and thus turn to purchase the product from the digital market channel, even though the physical channel can often provide a more comfortable shopping atmosphere. Sr denotes the service level provided by the retailer of traditional market channel. Compared with the physical channel, the product may have a late launching time or even not be available via the digital channel. In such cases, consumers may turn to purchase the product from the retailer of the traditional market channel. Sd denotes the service level provided by the digital channel, and Sr≥Sd is assumed in this study. The assumption indicates the traditional retailer's service level is better than the online retailer's. It is reasonable in practice that a customer is willing to pay a higher price to buy a product from a traditional retailer. Because they expect to get a higher level of service.
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کلمات کلیدی:
Multi-attribute supply chain negotiation - ACM Digital Library dl.acm.org/citation.cfm?id=948013 by N Sadeh - 2003 - Cited by 8 - Related articles Sep 30, 2003 - Multi-attribute supply chain negotiation: coordinating reverse auctions subject to finite capacity considerations ... Downloads (cumulative): 532 · Downloads (12 Months): 4 ...... The implication of these two policies on the quality and price of the digital product is discussed in the context of piracy. expand. [PDF]Digital Supply Chains: towards a Framework for Software ... - Arrow@DIT arrow.dit.ie/cgi/viewcontent.cgi?article=1061&context=nitlcon by C Ryan - 2009 - Cited by 1 - Related articles Apr 1, 2009 - retailers in supply chains for physical goods (Chellappa and Shivendu, 2003 cite ... by physics on the products under consideration. .... However, due to the ease of reproducing digital products, piracy and the protection of. [PDF]Exploring the Digital Supply Chain: Implications and ... - Arrow@DIT arrow.dit.ie/cgi/viewcontent.cgi?article=1011&context=nitlcon by E Sweeney - 2008 - Related articles Sep 1, 2008 - Keywords: supply chain management; digital products; software; distribution ... procurement, processing, movement and sale of physical goods. ... with overcoming the constraints imposed by physics on the products under consideration. .... number of standard approaches to combat software piracy, ranging. Searches related to consideration of piracy for digital goods in supply chains effects of counterfeit goods impact of piracy on the economy economic impact of counterfeiting and piracy how does counterfeit goods affect the economy impact of counterfeit goods on brands negative effects of piracy impact of counterfeit goods on an organisation difference between piracy and counterfeiting
