دانلود رایگان مقاله لاتین پیام بازاریابی در رسانه اجتماعی از سایت الزویر
عنوان فارسی مقاله:
انتشار پیامهای اقناعی، انسجام محبوبیت، و پیام بازاریابی در رسانه های اجتماعی
عنوان انگلیسی مقاله:
Persuasive messages, popularity cohesion, and message diffusion in social media marketing
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مقدمه انگلیسی مقاله:
1. Introduction
As online users and browse time increase, networks become powerful marketing channels. Only touching and persuasive messages can change users’ attitudes and induce enthusiastic interactions (Bhattacherjee & Premkumar, 2004; Coulter & Punj, 2004). Social media marketing, which uses social networks such as Facebook to enable content sharing, information diffusion, relationship building, and fans cohesion (Cheung & Lee, 2010; Kim & Ko, 2012), is an influential marketing method nowadays. The automatic connections of social media marketing easily spread messages. Social media scale creates synergistic effects, making it a powerful communication tool. Thus, marketing managers must persuade internet users to spontaneously share messages with relatives, colleagues, or friends. Therefore, effective dissemination of information becomes an essential factor in social media marketing success and persuading internet users to facilitate promotions is paramount for recent marketing research. On the basis of elaboration likelihood model (ELM), which posits two routes of persuasion process (Petty & Cacioppo, 1986), this research explores how social media marketing persuades internet users to forward messages to reach popular cohesion and message diffusion. This study investigates message characteristics and how internet users’ evaluations affect communicative intention. Moreover, this research analyzes different user groups to understand their communication purposes
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کلمات کلیدی:
Persuasive messages, popularity cohesion, and message ... - DeepDyve https://www.deepdyve.com/.../persuasive-messages-popularity-cohesion-and-message-... Read "Persuasive messages, popularity cohesion, and message diffusion in social media marketing" on DeepDyve, the largest online rental service for scholarly ... Persuasive messages, popularity cohesion, and message diffusion in ... unibazaar.ir/.../persuasive-messages-popularity-cohesion-and-messa... Translate this page Jul 20, 2016 - Liking or sharing social media messages can increase the effects of popular cohesion and message diffusion. This research investigates how ... Persuasive Communication - Page 338 - Google Books Result https://books.google.com/books?isbn=1462526845 James B. Stiff, Paul A. Mongeau - 2016 - Attitude (Psychology) Communicator physical attractiveness and persuasion. Journal ... Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Yu-Ting Chang; Hueiju Yu;Hsi-Peng Lu, 2014, Persuasive messages ... https://rampages.us/.../yu-ting-chang-hueiju-yuhsi-peng-lu-2014-persuasive-messages... Oct 19, 2015 - Yu-Ting Chang; Hueiju Yu;Hsi-Peng Lu, 2014, Persuasive messages, popularity cohesion, and message diffusion in social media marketing.
