دانلود رایگان مقاله لاتین پرداخت خدمات با ارزش قیمتی از سایت الزویر
عنوان فارسی مقاله:
پرداخت آنچه می خواهید برای خدمات با ارزش قیمتی بالا: تفاوت بین مشتریان بالقوه، جدید و تکراری
عنوان انگلیسی مقاله:
Pay-what-you-want for high-value priced services: Differences between potential, new, and repeat customers
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
4. Findings
4.1. Results from secondary data analysis Data from ImPulsTanz show that they had 2929 workshop participants in 2015 who took on average 2.34 workshops and paid an average price of €119.34. Reviewing the ImPulsTanz price structure (see Fig. 2) reveals that in 2016 the regular fee (price category P1) for the first workshop is €150 (25% price increase since 2001). For the second and every subsequent booked workshop, the price is €130 (23.8% price increase since 2001). A reduced fee of €130 for the first (23.8% price increase since 2001) and €110 for subsequent workshops (20.9% price increase since 2001) applies for young professional dancers, dance teachers, and students (age b 27; price category P2). The reduced fee for participants of the category Golden Age (55+; price category P2) was introduced in 2006 and these participants' fees are the same as for the previous category, €130 and €110, respectively, (18.2% and 10% price increase since 2006). Participants under 18 years pay €85 and €60, respectively, (introduced in 2002, 17.65% and 16.67% price increase since 2002; price category P3). Further, ImPulsTanz Workshop Card owners get an additional discount of 10%. These prices create a tiered approach allowing various customer groups to pay different prices. ImPulsTanz estimates that the average customer is 30 years old. Further, ImPulsTanz believes that repeat customers are very common. The company implicitly takes into account this assumption when developing the price structure, but the proposition remains untested. Since many customers book workshops regularly, management assumes that they are part of the “Golden Age” category. Further, a survey by ImPulsTanz in 2014 and 2015 (N = 4158) shows that 84% of workshop participants are female. Few customers are 18 years and younger (6.7%) or at least 55 years old (6.5%), suggesting a fairly narrow age range for most customers.
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کلمات کلیدی:
The Differences Between Value-Based Pricing & Cost-Based Pricing ... smallbusiness.chron.com › Advertising & Marketing › Marketing Products Two common methods are cost-based pricing and value-based pricing. ... different approach, considering the potential value the product or service will bring ... but some consumers may not be willing to pay the high price and purchase from a ... Service Articles in the Journal of Business Research – Apr 2017 ... www.servsig.org/.../05/service-articles-in-the-journal-of-business-research-apr-2017/ May 8, 2017 - Co-creating service recovery with customers has recently appeared as a ... for high-value priced services: Differences between potential, new, ... Achieving and Rewarding High-Value Care - Best Care at Lower Cost ... https://www.ncbi.nlm.nih.gov › NCBI › Literature › Bookshelf by M Smith - 2013 - Related articles This case highlights the fact that all tests and interventions have the potential to lead ... It is clear, however, that high-value care—the best care for the patient, with the ... between the quality of care delivered and the price of the medical service; ..... and differences between prices for procedures and overall health care costs ... Delivering value to customers | McKinsey & Company www.mckinsey.com/business-functions/strategy.../delivering-value-to-customers By finding a few key product variables that explain the differences in EVC across various ... In general, customers will purchase the good or service, among competing ... So the delivery of superior value—through higher benefits, lower prices, ... (To test a potential value proposition, go through the checklist given in Exhibit 3.). Setting value, not price | McKinsey & Company www.mckinsey.com/business-functions/marketing-and.../setting-value-not-price They buy according to customer value, that is, the difference between the benefits a ... So, the higher the perceived benefit and/or the lower the price of a product, the higher the ... Each dot represents a competitor's product or service. ..... There are differences in risk and potential competitive moves between the two:. Smallholder Tree Growing for Rural Development and Environmental ... https://books.google.com/books?isbn=1402082614 Denyse J. Snelder, Rodel D. Lasco - 2008 - Technology & Engineering High value hardwood species such as narra can only be harvested after 40 to 50 ... the value chain for different kinds of timber quality, and the potential price ... is a much smaller price difference between high quality gmelina and hardwood ... Searches related to high-value priced services: Differences between potential value innovation definition value innovation examples cost based pricing example value innovation harvard business review value based pricing definition cost based pricing advantages and disadvantages cost based pricing vs value based pricing value innovation model
