دانلود رایگان مقاله لاتین پراکندگی و عملکرد صادرات از سایت الزویر
عنوان فارسی مقاله:
ارتباط تجربی بین پراکندگی و عملکرد صادرات: رویکرد مبتنی بر احتمالی
عنوان انگلیسی مقاله:
The empirical link between export dispersion and export performance: A contingency-based approach
سال انتشار : 2016
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مقدمه انگلیسی مقاله:
1. Introduction
The current study aims to address a critical research gap in the international marketing literature by examining the relationship between cross-functional dispersion of influence on export marketing activities (henceforth “export dispersion”) and export performance for the first time. The study also seeks to examine the role of external and internal firm contingencies in shaping the link between export dispersion and export performance. Previous investigations pinpoint cross-functional dispersion of influence on marketing activities as critical for organizational performance because it enables firms to effectively respond to changes in customers’ needs and market conditions (Krohmer, Homburg, & Workman, 2002; Krush, Sohi, & Saini, 2015). Nonetheless, there is lack of knowledge on of how cross-functional dispersion of influence on marketing activities affects business success in the export-specific context. This is unfortunate because it is widely recognized that relationships between business success and its predictors do not necessarily hold in the “export-specific” context of the firm due to the idiosyncratic nature of exporting (Boso, Cadogan, & Story, 2012; Cadogan, Diamantopoulos, & Siguaw, 2002). Thus, a core question remains regarding whether firms should engage all their business functions in export marketing decisions (i.e. enhance their export dispersion levels), or whether, alternatively, firms should concentrate export decision-making in one (or few) functional unit(s). The answer is not obvious: on one hand, greater dispersion levels may lead to better performance. On the other hand, lower dispersion levels may also bring benefits to firms (Krohmer et al., 2002). Therefore, the lack of information about the nature of export dispersion-export performance link constitutes a significant shortfall in knowledge.
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کلمات کلیدی:
Marketing at the Confluence between Entertainment and Analytics: ... https://books.google.com/books?isbn=331947331X Patricia Rossi - 2017 - Business & Economics Marketing Decision-Making and Export Performance: A Study of UK Firms—An ... via analyzing the empirical link between cross-functional dispersion of export ... João S. Oliveira - Google Scholar Citations scholar.google.com/citations?user=bno7qqQAAAAJ&hl=en The empirical link between export dispersion and export performance: A contingency-based approach. I Gnizy, JW Cadogan, JS Oliveira, A Nizam. International ... [PDF]Export performance and product market regulation - Région ... region-developpement.univ-tln.fr/en/pdf/R37/10_Amable.pdf by B AMABLE - Cited by 2 - Related articles link between PMR and export performance has received little attention in em- ... nated a rapidly growing policy-oriented empirical research that links measures ..... efficiency level of the US (see appendix for a larger discussion on dispersion. Export Market-Oriented Behavior and Export Performance: Quadratic ... journals.ama.org/doi/abs/10.1509/jimk.17.4.71 by JW Cadogan - 2009 - Cited by 161 - Related articles (2017) The empirical link between export dispersion and export performance: A contingency-based approach. International Business Review 26:2, 239-249. Finance and Competitiveness in Developing Countries https://books.google.com/books?isbn=1552502171 José María Fanelli, Rohinton Medhora - 2002 - Business & Economics That TFP growth and export performance interacted in a virtuous cycle is also ... factor explaining the link between export performance and productivity growth. Recent empirical evidence has provided support for a positive effect of more ... with a high level and dispersion of rates of protection, a high degree of complexity ... Export Market-Oriented Behavior and Export Performance: Quadratic ... journals.ama.org/doi/abs/10.1509/jimk.17.4.71?mobileUi=0 The authors' empirical study of firms' export market-oriented (EMO) activities ... (2016) The empirical link between export dispersion and export performance: A ... The Effect of Export Marketing Capabilities on Export Performance: An ... journals.ama.org/doi/abs/10.1509/jimk.11.4.32.20145 by S Zou - 2003 - Cited by 304 - Related articles (2017) The empirical link between export dispersion and export performance: A contingency-based approach. International Business Review 26:2, 239-249.
