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عنوان فارسی مقاله:

عوامل موثر بر پذیرش بانکداری آنلاین در لهستان


عنوان انگلیسی مقاله:

Factors affecting the adoption of online banking in Poland

سال انتشار : 2016



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بخشی از مقاله انگلیسی:


3. Methodology 

A research project “Social Diagnosis,” which the Board of Social Monitoring operating at the University of Finance and Management in Warsaw carried out in 2015, served to obtain the empirical material for the purposes of the present study. Professional interviewers from the Central Statistical Office (GUS) collected data in March and April 2015. The project takes into account all the significant aspects of the life of Polish individual households and their members, both the economic ones (i.e., income, material wealth, savings, and financing) and the not strictly economic ones (i.e., education, medical care, problem solving, stress, psychological well-being, lifestyle, pathologies, engagement in the arts and cultural events, use of new communication technologies, and many others). The analyses only make use of responses to selected questions concerning usage of financial services. The number of households that undergo analysis amounts to 26,766, and the number of household members is 84,478. Analysis of the factors determining the use of online banking makes use of a selection of variables such as the age of the respondents, their educational status, trust in bank services, the use of the Internet, monthly net income, and possession of other bank products. Estimations do not take into account data of the respondents who have not answered all the questions under examination. Analysis covers 8663 respondents, 2787 of whom use Internet banking, which constitutes 32.2% of all the respondents under examination. The age of 6.9% of the respondents is up to 24, and 16.9% of them are between 25 and 34 years old. People between 35 and 44 years old constitute 18.7% of the respondents. The most numerous group comprises people between 45 and 59 years old (29.0% of the respondents). People who are 60–64 constitute 10.1%, and those over 65 years old constitute 18.4% of the respondents. The respondents with elementary education and lower form 9.5% of the group. The respondents with secondary vocational education and graduates of junior high school comprise 26.7%, and those who hold secondary education comprise 34.6%, whereas people with higher and post-secondary education comprise 29.2% of the respondents. The monthly average net income of the group under examination is PLN 1962.72. The mode of income is PLN 2000, and the median is PLN 1600. Commercial banks enjoy great trust of 6.1% of the respondents,



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کلمات کلیدی:

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