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عنوان فارسی مقاله:
خوش پوشی معاصر: ویژگی های رفتاری مصرف کنندگان مرد کره ای در فروشگاه های مولتی برند مد و مغازه های خیاطی
عنوان انگلیسی مقاله:
Contemporary dandies: The behavioral characteristics of Korean male consumers in fashion multi-brand stores and tailor shops
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
3. Methods
Among male consumers, men in their 20s through 40s are the main clientele for fashion multi-brand stores and tailor shops (Kang, 2013; Kim, 2011; Park, 2010). In-depth interviews were conducted with 12 male consumers in this age group who use these two types of store. Snowball sampling was used to contact male consumers within the population of interest. This study follows Biernacki and Waldorf (1981) in conducting snowball sampling, analyzing the types and characteristics of the respondents on an ongoing basis while collecting, analyzing, and conceptualizing the data. This ongoing analysis of the respondents is expected to guide future referral chains and ensure that the sample included in the study reflects the general characteristics of the population in question and helps explore potentially unknown characteristics. The decision to limit the number of respondents was made when the data became repetitious (Biernacki & Waldorf, 1981; Glaser, 1978; Glaser & Strauss, 1999). The procedures suggested by Borghini et al. (2009) and Kim and Lee (2007) were followed when selecting those respondents with prior experience in both store types. All respondents were asked about their purchase and service experiences at the stores as well as their way of dressing, usual outfits, and opinions on fashion and branded apparel. For these conversational and informal interviews, a semi-structured interview strategy was employed using Spradley's (1979) descriptive, structural, and contrasting question types. Each interview took between 1.5 and 2.5 h, and all interviews were recorded and transcribed for analysis. In addition, the interviews were translated to English and back-translated to the original Korean to verify that the two versions accurately coincided (Brislin, 1970; Lertwannawit & Mandhachitara, 2012).
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کلمات کلیدی:
A Study on the Scale Development of Clothing Consumption Value for ... www.koreascience.or.kr/article/ArticleFullRecord.jsp?cn=GORHB4_2015_v39n6... by TY Kim - 2015 - Cited by 1 ... Scale Development of Clothing Consumption Value for Male Consumers -Focused on the Purchase Behavior in Fashion Multi-brand Store and Tailor Shop- ... [PDF]What potential strategies for multi brand stores can ... - HvA Kennisbank kennisbank.hva.nl/document/642211 company that has shed a light on the developments in fashion retail, resulting in me writing a ... This advisory report will provide the strategies for luxury multi brand retailers, focusing on ... retailers and provide the shopping experience for consumers to countervail the ... tailor-made service for your existing/repeat customers. [PDF]3.2 The definition of a multi‐brand fashion retail store - BADA bada.hb.se/bitstream/2320/7727/1/2010.13.4.pdf by HO JU-PING - 2011 May 27, 2010 - fashion retail store on consumer's behavior. Fashion ... Multi-brand fashion retailers have existed in the market for years. Different ...... craftsmen such as metalworkers, cobblers and tailors produced and sold products at home ... TAE YOUN KIM (0000-0001-6217-3191) - ORCID | Connecting ... orcid.org/0000-0001-6217-3191 Contemporary dandies: The behavioral characteristics of Korean male consumers in fashion multi-brand stores and tailor shops Journal of Business Research. Research paper: A Study on the Scale Development of Clothing ... https://www.researchgate.net/.../295503872_A_Study_on_the_Scale_Development_of_... ... of Clothing Consumption Value for Male Consumers -Focused on the Purchase Behavior in Fashion Multi-brand Store and Tailor Shop-' on ResearchGate. Women's Clothing Boutique Business Plan Sample - Market Analysis ... www.bplans.com/womens_clothing_boutique.../market_analysis_summary_fc.php Rating: 3.6 - 119 votes De Kliek Style Studio women's clothing boutique business plan market analysis summary. ... Consumer confidence is the most important; people don't shop when they ... a part due to the high-end brands it will carry, has remained recession-proof, .... of full-price/multi-line department stores; Supremacy of the discount store ... E-Commerce Website Tinker Tailor Allows Shoppers ... - Fashion Times www.fashiontimes.com/.../e-commerce-website-tinker-tailor-allows-shoppers-customi... May 16, 2014 - "Tinker Tailor is the first multi-brand store that empowers women to ... the brand and then shipped to the consumer in personalized packaging.
