دانلود رایگان مقاله لاتین وفاداری مصرف کننده و مسئولیت اجتماعی شرکت از سایت الزویر
عنوان فارسی مقاله:
مسئولیت اجتماعی شرکتی به عنوان تعیین کننده وفاداری مصرف کننده: بررسی استانداردهای اخلاقی، رضایتمندی و اعتماد
عنوان انگلیسی مقاله:
Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
3. Method
Questionnaire items were adapted from validated studies to develop an online survey measuring the perceived levels of the personal relevance of CSR, ethical standards, commitment to CSR, satisfaction, trust, and loyalty. The survey was then reviewed and revised by three professors of psychology and communication to confirm the overall adequacy and applicability of the questionnaire items to the context of this study. Table 1 provides the complete list of questionnaire items used in this study. Two professional consulting agencies were hired to administer the survey over a period of two months. The agencies collected 931 valid responses from retail consumers in South Korea. The retail industry was selected because companies in this industry generally participate in CSR programs actively (Walsh & Bartikowski, 2013). Respondents completed the survey by answering questions on a 7-point Likert scale ranging from 1 = “strongly disagree” to 7 = “strongly agree.” The mean age of the respondents was 34.9 years and 54% were female.
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کلمات کلیدی:
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