دانلود رایگان مقاله لاتین وفاداری مسافر از سایت الزویر
عنوان فارسی مقاله:
محرکان اصلی در وفاداری مسافرین: مطالعه موردی پرواز فرانکفورت - استانبول
عنوان انگلیسی مقاله:
Key drivers of passenger loyalty: A case of FrankfurteIstanbul flights
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Conceptual background
The main purpose of this study is to analyze the effects of factors such as image, satisfaction, price, and service quality on passenger loyalty toward full-service network carriers (FSNCs) and low-cost carriers (LCCs). This study makes a contribution to the existing literature in several ways. First, this study provides evidence to the influence of service quality and price on loyalty through satisfaction and image. In the literature, several studies also researched the impact of factors on passenger loyalty (Akamavi et al., 2015; Forgas et al., 2010; Mikulic and Prebezac, 2011; Namukasa, 2013). However, to our knowledge, there has been no study related to the airline industry in which above-mentioned factors are modeled together. In the study of Akamavi et al. (2015), factors, such as service employees self-efficacy, service recovery, price, passenger satisfaction, and passenger trust influencing passenger loyalty in the LCCs were examined. Namukasa (2013) conducted a study to investigate the effects of preflight service quality, in-flight service quality, and postflight service quality on passenger loyalty through satisfaction in Uganda airline industry. Mikulic and Prebezac (2011) analyzed the factors affecting passenger loyalty in traditional and low-cost airlines. They proposed a research model including factors such as offers of flights and destinations, ticket purchase experience, airport experience, flight experience, service reliability, service quality, price, image, and loyalty. In the study of Forgas et al. (2010), antecedents of passenger loyalty were examined by the factors such as perceived value, satisfaction, and trust. So, the research model presented in this study differs from the other research models related to passenger loyalty in the airline industry. Second, it is more realistic and more reliable that passengers participate in the questionnaire after they experience all environments of flights (check-in, boarding, flight, baggage claim, etc.) not before. In the literature, there are studies related to passenger loyalty that the data have been collected from passengers waiting for their flights in face-to-face interviews in the departure area of airports (Akamavi et al., 2015; Mikulic and Prebezac, 2011; Namukasa, 2013). However, in our study, the data have been collected from passengers in face-to-face interviews in the baggage claim area of international arrivals at Ataturk International Airport (IST) in Turkey who traveled from Frankfurt to Istanbul.
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کلمات کلیدی:
Key drivers of passenger loyalty: A case of Frankfurt–Istanbul flights ... https://www.deepdyve.com/.../key-drivers-of-passenger-loyalty-a-case-of-frankfurt-ist... Read "Key drivers of passenger loyalty: A case of Frankfurt–Istanbul flights, Journal of Air Transport Management" on DeepDyve, the largest online rental service ... Drivers of airline loyalty - White Rose Research Online eprints.whiterose.ac.uk/85802/1/3%20manuscript%20airline_loyalty.pdf by I Vlachos - 2014 - Cited by 18 - Related articles Drivers of Airline loyalty: Evidence from the Business Travelers in China. 1. Introduction. Passenger loyalty is fundamental to any airline aiming to maintain a ... Drivers of airline loyalty: Evidence from the business travelers in China ... eprints.whiterose.ac.uk/85802/ by I Vlachos - 2014 - Cited by 18 - Related articles Mar 23, 2016 - Vlachos, I and Lin, Z (2014) Drivers of airline loyalty: Evidence from the business ... program, and aircraft have the greatest influence in driving airline loyalty. ... Building Airline Passenger Loyalty Through an Understanding of ... Key drivers of passenger loyalty : a case of Frankfurt-Istanbul flights ... https://www.econbiz.de/Record/key-drivers-of-passenger-loyalty.../10011546513 Key drivers of passenger loyalty : a case of Frankfurt-Istanbul flights. Nese Calisir, Ecem Basak, Fethi Calisir. Year of publication: June 2016. Authors: Calisir ... [PDF]Structural Equation Modeling to Determine Passenger Loyalty Toward ... https://ir.nctu.edu.tw/bitstream/11536/25422/1/000235907600028.pdf by CH Wen - 2005 - Cited by 77 - Related articles This paper investigates passenger loyalty to intercity bus services and identifies important ... or experienced fatigue from overtime driving, or there were expired. Measuring Customer Satisfaction: Exploring Customer Satisfaction’s ... https://books.google.com/books?isbn=1483538540 Tim Glowa - 2014 - Business & Economics ... satisfaction ratings, and therefore recognizing increased passenger loyalty is ... Yet, analysts commonly identify the drivers of customer satisfaction without ... Download full text pdf - De Gruyter https://www.degruyter.com/downloadpdf/j/jeb.2016.11.issue-1/.../jeb-2016-0006.xml by M Sandada - 2016 - Cited by 1 - Related articles This study aims to identify the factors that make passengers loyal to an airline ... loyalty drivers will assist airline marketing managers in developing strategies for ...
