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عنوان فارسی مقاله:
هویت شغلی: مدیریت خلاقیت و نوآوری برای به حداکثر رساندن ارزش برای شرکت کنندگان از طریق ایجاد هویت
عنوان انگلیسی مقاله:
Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Crowdsourcing: Problem solving vs. value capture
Crowdsourcing is traditionally defined as an online call for a group of people to complete a task voluntarily, using their own resources (Estelle´s-Arolas & Gonza´lez-Ladro´n-de-Guevara, 2012). There are two major streams in the crowdsourcing literature. The first arises from the innovation management field and focuses on the creativity and problem-solving capacities of the crowd (Afuah & Tucci, 2012; Malhotra & Majchrzak, 2014). The second is organizationally focused and explores value creation and capture in crowdsourced-based businesses (Kohler, 2015). In the innovation management literature, crowdsourcing is treated as a phenomenon in its own right. The focal challenge centers on how best to orchestrate crowdsourcing in terms of quantity of participants and quality of contributions (Kosonen, Gan, Vanhala, & Blomqvist, 2014). The empiricalresearch largely deals with the idea of crowdsourcing and problem-solving contests (Poetz & Schreier, 2012). In contrast, the organizational stream explores the limits of crowdsourcing, its taxonomies, and strategic trade-offs (Pisano & Verganti, 2008). Researchers tend to argue that solving problems with crowdsourcing and open innovation is unlikely to create a sustainable competitive advantage because solutions may quickly be copied by competitors (Bloodgood, 2013). Thus, this research stream usually focuses on issues such as labor market outreach, employment of external labor (Ford, Richard, & Ciuchta, 2015), and crowd-based venture financing (Agrawal, Catalini, & Goldfarb, 2014). Following the service-dominant logic of marketing (Vargo & Lusch, 2004), we categorize customer participation in crowdsourcing activities as a form of value co-creation; here, customers serve as co-producers by applying their skills and competencies to create value. Crowdsourcing represents the powerful instance of individuals’ transformation from passive consumers into ‘‘collaborators, co-developers, and competitors’’ (Prahalad & Ramaswamy, 2000, p. 84). To explore the types of skills, knowledge, and other resources participants contribute to crowdsourcing ventures, we identified–—using a simple snowball sampling technique–—crowdsourcing ventures listed by boardofinnovation.com and similar websites. We then analyzed over 30 service descriptions offered by websites such as crowdsourcing. com, crowdworks.com, Innocentive, and TopCoders. Using the descriptions on these sites, we found that organizations employ crowdsourcing for six different types of activities: 1. Idea generation (generation of new ideas for products and services); 2. Problem solving (solutions to a particular problem–—contest and challenges); 3. Evaluation and selection (ideas/solutions–— discussion boards, forums, and voting); 4. Forecasting (prediction markets for product success or market conditions); 5. Production (coordination of labor contributions in the form of time and effort); and 6. Funding (collection of funds and material resources).
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کلمات کلیدی:
A Guide to Open Innovation and Crowdsourcing: Advice from Leading ... https://books.google.com/books?isbn=0749463147 Paul Sloane - 2011 - Business & Economics An OI IP strategy gives OI practitioners a guidebook for managing IP and ... All innovation initiatives, internal and external, progress through four distinct phases ... in laying the groundwork for maximizing outcome throughout the OI process. Web Engineering: 17th International Conference, ICWE 2017, Rome, ... https://books.google.com/books?isbn=3319601318 Jordi Cabot, Roberto De Virgilio, Riccardo Torlone - 2017 - Computers Improving Reliability of Crowdsourced Results by Detecting Crowd Workers with Multiple ... in tasks multiple times using different worker-ids to maximize their earnings. ... from mapping satellite imagery1 to disaster relief and management initiatives2. While inumerable examples of profitable crowdsourcing initiatives exist at. E-management concept and process of crowd sourcing platform ... ieeexplore.ieee.org/document/7081254/ by SS Salleh - 2014 - Related articles Under the Digital Malaysia initiative the ICT industries which are crowd sourcing industry has been identified as a potential industry to help increase income. Field Report: Future of Crowdsourcing Initiatives in Healthcare health.oliverwyman.com/drive-innovation/2016/04/field_report_future.html Apr 21, 2016 - MPH@GW Community Manager Julie Potyraj on how crowdsourcing is being applied in healthcare to reduce costs and improve outcomes.
