دانلود رایگان مقاله لاتین همکاری پلت فرم شبکه از سایت الزویر
عنوان فارسی مقاله:
چشم انداز ارزیابی ایجاد همکاری در پلت فرم همکاری شبکه
عنوان انگلیسی مقاله:
Evaluation of co-creation perspective in networked collaboration platforms
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Theoretical insights on co-creation in online collaboration platforms
Online platforms are ideal environments for creation to emerge due to the involvement of both people and IT in value creation. Online communities have several drawbacks (e.g. lack of direct contact) but partake the advantage of more efficient operational capabilities than those of traditional communities due to enhanced abilities of information exchange, storage, and processing. In addition, the use of social media tools allows development of new knowledge aggregation methods such as prediction markets (Bothos, Apostolou, & Mentzas, 2009) or data visualization (Chen & Hsiang, 2007). Innovative strategies (i.e., gamification, competition, collaborative work) promote engagement and subsequently bring change in behavior (Piccolo, Alani, De Liddo, & Baranauskas, 2014). This behavior, which Preece and Shneiderman (2009) define as “Technology-Mediated Social Participation,” opens up possibilities for masses to achieve common goals – “goals that no single individual or organization could achieve alone” (Leimeister, 2010, p. 245) – through participation and collaboration on Web. Collaboration platforms differ in terms of users or purpose, but they all seem to share a number of common characteristics. Online platforms tend to be more dynamic and open—differentiating them from businesses, government bodies and other institutionalized organizations. More flexible and ambiguous boundaries of online communities allow individuals to join and leave them more freely. The plasticity results in the easier recruitment of new members and constant flow of new ideas. Online platforms also have decentralized structures and distributed leadership capabilities. According to Luo, Xia, Yoshida, and Wang (2009), the collective creation emerges in communities, which have transparent self-organization. The theoretical and empirical study by Dabbish, Stuart, Tsay, and Herbsleb (2012, p. 1278) suggests that “providing transparency of actions on shared artifacts supports cooperative work” and proposes a variety of ways that transparency can support innovation, knowledge sharing, and community building. However, Morozov (2014) advocates that distribution of information should occur in full awareness of the social and cultural complexity of the institutional environment in which information accumulates. Transparency closely relates to the problem of independence. By developing the individual cognitive processes and transmitting them to others, member efforts lead to the collective cognitive processes of the communities (Lykourentzou, Vergados, Kapetanios, & Loumos, 2011). The study by Lorenz, Rauhut, Schweitzer, and Helbing (2011) reports impaired independence of thought by social influences in crowdsourcing platforms. Face-to-face group processes in the organizations often lead to the polarization when faced with the social influences (Isenberg, 1986; Janis, 1982). External pressures such as managerial influence and intolerance to mistakes (Zhou & Fink, 2003) can also damage independent expression. According to Norvaišas et al. (2011), in order to eliminate the negative social, psychological, and other subjective impacts (subjectivity), platform managers must guarantee anonymity of participants. Prahalad and Ramaswamy (2004a) propose a theoretical framework of the building blocks necessary to facilitate a co-creation environment. The interaction between the organization and their customers happens through the four main building blocks of co-creation: dialogue, access, risk, and transparency. Collaboration platforms integrate all of these elements. The process of co-creation is the subject of extensive research efforts. Table 1 outlines initial theoretical insights of the study on preconditions for cocreation in collaboration platforms, which is the basis for the framework for Co-creation Index methodology.
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کلمات کلیدی:
Marketing as Value Co-creation Through Network Interaction and ... link.springer.com/article/10.1007/s12087-010-0044-2 Oct 23, 2010 - In all of these situations interaction and co-creation in networks strive to improve service systems through a better matching between resources, ... [PDF]Value co-creation in practice - Newcastle University eTheses https://theses.ncl.ac.uk/dspace/bitstream/10443/.../Ferreira%2C%20P.S.A%202015.pdf by PSA Ferreira - 2015 - Related articles first main case presents the perspective of the supplier side, while the second ... Value co-creation in networked service-for-service relations emerges as ... [PDF]co-creation within a practice-based view Tiziana Russo Spena ... www.naplesforumonservice.it/uploads/files/Russo%20Spena%2C%20Mele.pdf by TR Spena - Related articles From this perspective, co-creation in innovation shifts its focus from customer ... of a large research project on innovation and value co-creation within networks. [PDF]Co-creation of Branding by Network Actors.pdf www.oulu.fi/.../Co-creation%20of%20Branding%20by%20Network%20Actors.pdf by M Mäläskä - Cited by 3 - Related articles present a model of networks of co-creators in corporate branding. Then, we present our .... The network actors‟ co-creation of a corporate brand is first identified with those network activities that will ..... value perspective. Journal of Business ... [PDF]Co-creation and Participation as a Means of Innovation in New Media ... ijoc.org/index.php/ijoc/article/download/1902/1046 by G San Cornelio - 2014 - Cited by 10 - Related articles This study endeavors to shed some light on the notion of co-creation in the global .... The analyzed group, organized through several social network sites and .... but from a social constructionist perspective formulated by the theories of practice. [PDF]A Network Perspective ABSTRACT INTRODUCTION - IMP Group https://impgroup.org/uploads/papers/7750.pdf Co-Creating the Business-To-Business Service: A Network Perspective. ABSTRACT ... network actors in the co-creation of value will be explored. The study ...
