دانلود رایگان مقاله لاتین هزینه گوشی هوشمند از سایت الزویر
عنوان فارسی مقاله:
تجزیه و تحلیل تجربی هزینه سوئیچینگ در بازار گوشی های هوشمند در کره جنوبی
عنوان انگلیسی مقاله:
An empirical analysis of switching cost in the smartphone market in South Korea
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Switching costs of a smartphone
Before smartphones emerged, the major players in the mobile market were telecommunication companies, device manufacturers, and mobile content providers. The telecommunication companies took important roles not only by providing mobile service but also by controlling mobile content distribution as gateways. However, as the smartphone came out, mobile content distribution has changed to open markets, such as in online application stores. This has limited the role of telecommunication companies to network service only. Apple Inc. launched the iPhone and attracted third party content providers to their distribution platform where anyone could buy and sell applications freely. The downloaded applications were easily installed on smartphones and this extended the role of the mobile device from voice message exchange to a number of services. This change made the role of the OS providers, such as Apple or Google, much more important in the mobile market. The application market, which is typically a two-sided market, shows network externalities. That is, the more customers and providers participate in the application market, the greater the utility given to both sides. In case of the OS, the iOS and Android OS, which are made by Apple and Google, respectively, are multisided markets that connect smartphone device manufacturers, application providers, and users. Hardware manufacturers, such as Samsung, Nokia, and Xiaomi, have tried to develop their own mobile OS because the OS platform has a powerful influence on both supply and demand. Application developers who want to provide their apps to a specific application market should follow the rules made by OS platform providers. The quantity and quality of applications affects consumers who want to use apps through their smartphones. Using these kinds of network effects, OS platform providers take the lead in the mobile ecosystem. The hardware manufacturers' endeavor to provide a heavyweight mobile OS has yet to produce any tangible results. The switching costs of a mobile phone are economic and psychological costs caused by changing a mobile device or telecommunication service provider. In the case of smartphone change, the switching costs can be due to three reasons: change of telecommunication company, device, and/or OS platform. That is, changing an OS platform should be considered as an additional factor when we estimate the switching cost of smartphones, while device or telecommunication company only are usually considered for conventional mobile phones. If switching cost is high, consumers are likely to adhere to using current services or products. Switching cost hinders competition among service providers or manufacturers, though a number of players exist in the market. For this reason, switching cost is a worthy topic for analysis. Klemperer (1987) classifies switching costs by transaction costs, learning costs, and artificial costs based on transaction stages. The transaction costs are incurred at the time of transaction, learning costs are incurred with the initial time of use it takes to be familiar with the products, and artificial costs are incurred while using the products due to firm strategies such as saving points or mileage.
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کلمات کلیدی:
[PDF]switching cost and customers loyalty in the mobile phone ... - CiteSeerX citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.454.4126&rep=rep1... by JO Oyeniyi - 2010 - Cited by 70 - Related articles satisfaction positively affects customer retention and that switching cost affects significantly the level of customer .... the switching cost variables, factor analysis. [PDF]Smartphones in the US: Market Analysis - IDEALS @ Illinois https://www.ideals.illinois.edu/.../Cromar,%20Scott%20-%20U.S.%20Smartphone%20... by SA Cromar - 2010 - Cited by 15 - Related articles Nov 29, 2010 - In general the smartphone market is rapidly changing, with constant product ... turn subsidize the cost of the smartphone for the consumer. Porters 5 forces for mobile industry - SlideShare https://www.slideshare.net/gauthamreddy39/porters-5-forces-for-mobile-industry Sep 30, 2015 - This five forces analysis is just one part of the complete Porter strategic models. ... the substitute for the smart phone is what we call the dumb phone which ... value for money. iv) Low switching costs make it easy for customers ... Smartphone industry analysis - SlideShare https://www.slideshare.net/RISHIBANSHIWAL/smartphone-industry-analysis May 8, 2015 - SMARTPHONE Industry Analysis. ... of scale • Entry barriers are high • High switching costs for customers • Patents limit new competition; 35. Exploring the Impact of Switching Costs on Customer Retention in the ... file.scirp.org/Html/1-9201668_48716.htm This research develops a model of switching costs' impact on customer .... Based on the above analysis, we introduced the following hypothesis: .... of switching costs perceived by customer when they switched smartphone operating system.
