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عنوان فارسی مقاله:
نگاهی نو به بازاریابی مبتنی بر ایمان: در بازار جهانی حلال
عنوان انگلیسی مقاله:
A new look at faith-based marketing: The global halal market
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بخشی از مقاله انگلیسی :
2. Trends fueling demand for halal Though the Muslim demand for halal goods coincides with the birth of Islam, the global halal market has experienced dramatic growth in recent years. Fueling this demand are two demographic trends that suggest halal is not a fad. First, the worldwide Muslim population grew 2.2% annually on average from 1990 to 2010 and is projected to grow at 1.5% annually, twice the rate of non-Muslims, over the next two decades. Muslims, who constituted 18% of the world population 30 years ago, now make up 23% and will be 30% of all people by 2050 (Pew Research Center, 2011). The Muslim population is also increasingly dispersed, spread across 200 countries through emigration and migration. The diaspora has tripled the Muslim population in Europe, making the region the second most attractive market for Islamic goods after the Middle East and North Africa (Masci, 2005). Other parts of the world have witnessed similar increases in the last two decades: 91% in North America, 122% in Australia and New Zealand, and 79% in Asia (Pew Research Center, 2011). Second, today’s Muslims are more affluent and better educated than their parents and preceding generations. Young Muslims are correspondingly ambitious, cosmopolitan, and willing to participate in the consumer culture. Representing 43% ofthe global Muslim population and 11% of the world’s (Young, 2010), young Muslims are heavy users of new technologies such as iPhones and cable television, exposing and enabling them to enjoy status-laden global brands. From the streets of Paris to Istanbul, this rising class of Muslims pursues a lifestyle that mimics Western consumption habits with an Islamic twist: they buy Herme`s headscarves and Dior abayas (i.e., loose black robes that envelop the whole body); stay at luxurious gender-segregated halal resorts; sunbathe in burqinis (i.e., Islamic full-length bathing suits); and use Sharia-compliant credit cards (Haenni, 2009). The challenge for this group, dubbed YUMMIES or young upwardly mobile Muslims, is finding consumer goodsthat are compatible with their faith. Modern products and services are rarely developed with Muslim practices and norms in mind.
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A new look at faith-based marketing: The global halal market - پایگاه ... unibazaar.ir/.../a-new-look-at-faith-based-marketing-the-global-hal... Translate this page Jul 20, 2016 - Abstract Faith-based marketing, or addressing consumers' religious sensibilities with faith-friendly offerings, represents a new wave of growth ... Faith-Based Marketing: The Guide to Reaching 140 Million Christian ... https://www.amazon.com/Faith-Based-Marketing-Reaching-Christian.../0470422106 Buy Faith-Based Marketing: The Guide to Reaching 140 Million Christian ... If you buy a new print edition of this book (or purchased one in the past), you can buy the .... an owl as its logo - just to try the wings, not to look at the owls (wink, wink). Elif Izberk-Bilgin - Google Scholar Citations scholar.google.com/citations?user=T4cdokoAAAAJ&hl=en Associate Professor of Marketing, University of Michigan-Dearborn - umich.edu An interdisciplinary review of resistance to consumption, some marketing interpretations, and ... A new look at faith-based marketing: The global halal market. Faith-Based Marketing: The Guide to Reaching 140 Million Christian ... https://books.google.com/books?isbn=0470483067 Bob Hutchins, Greg Stielstra - 2009 - Business & Economics Look at the purpose of the tournament—a local charity. ... New and Expectant Parent Dinner Springville Community Church offers a nice evening to new and ...
