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عنوان فارسی مقاله:
فشارهای محیطی و عملکرد: تجزیه و تحلیل نقش استراتژی نوآوری در محیط زیست و قابلیت بازاریابی
عنوان انگلیسی مقاله:
Environmental pressures and performance: An analysis of the roles of environmental innovation strategy and marketing capability
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Theoretical background and research hypotheses
2.1. Contingency theory and dynamic capability view CT is a major theoretical lens used to view organizations (Sousa and Voss, 2008). The CT argues that performance is a function of the congruence between an organization and its environment, strategy, and structure (Lawrence and Lorsch, 1967; Venkatraman, 1989; Venkatraman and Prescott, 1990). In its most rudimentary form, the CT holds that organizations adapt their structures and strategies in order to maintain fit with changing contextual factors, so as to attain high performance (Donaldson, 2001). Miles and Snow (1978) state that firms that have a match with their environmental context can improve their performance, but those that have a mismatch, or respond too slowly to change, court failure and poor performance. This suggests that organizations should match their structures and processes to the environment in which they operate, in order to maximize performance (Donaldson, 2001; Lawrence and Lorsch, 1967). Firms often face a multitude of growing environmental pressures and demands from different stakeholder groups that is quite challenging to manage (Delmas and Toffel, 2008; Kassinis and Vafeas, 2006). How firms respond to the increasingly dynamic market characterized by government environmental regulation and stakeholder pressures has become a critical concern on developing environmental innovation strategy. However, research that investigates whether an environmental innovation strategy mediates the relationship between environmental pressures and performance has been very limited (Eiadat et al., 2008). Using the CT as a theoretical lens, our study addresses this gap in the literature by investigating the mediating role of environmental innovation strategy. Although the resource-based view (RBV) has been reviewed as an influential framework that explains how competitive advantage is achieved through firm resources and capabilities (Corbett and Claridge, 2002), it has not adequately explained how and why certain firms have competitive advantage in dynamic and competitive environments (Eisenhardt and Martin, 2000). Therefore, some scholars have defined the DCV, which extends the RBV to dynamic or highly volatile markets (Eisenhardt and Martin, 2000; Teece et al., 1997). The DCV suggests that a firm pursuing long term competitive advantage in increasingly demanding environments needs to develop new capabilities to identify opportunities and to respond quickly to them (Jarvenpaa and Leidner, 1998). Dynamic capability is “the firm's ability to integrate, build, and reconfigure internal and external competences to address rapidly changing environments” (Teece et al., 1997, pp. 516). While recent research has demonstrated the importance of environmental innovation strategy in gaining firm competitive advantage (Ambec et al., 2013; Eiadat et al., 2008; Lanoie et al., 2011), little has been done to examine the specific organisational capabilities that can moderate the relationship between environmental pressures and environmental innovation strategy. The present study bridges this research gap by exploring the moderating role of marketing capability.
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کلمات کلیدی:
The impact of organizational pressures on environmental performance ... onlinelibrary.wiley.com/doi/10.1111/beer.12042/abstract by R Ramanathan - 2014 - Cited by 21 - Related articles Mar 4, 2014 - Abstract. The role of various organizational pressures in influencing performance of firms has been an interesting research topic in a variety of ... Environmental Pressure and the Performance of Foreign Firms in an ... link.springer.com/article/10.1007/s10551-015-2568-6 Environmental Pressure and the Performance of Foreign Firms in an Emerging Economy. Authors; Authors and affiliations. Nahyun Kim; Jon J. MoonEmail ... Stakeholder Pressures And Environmental Performance amj.aom.org/content/49/1/145.abstract by G Kassinis - 2006 - Cited by 462 - Related articles Feb 1, 2006 - Empirically, we test how this heterogeneity is related to environmental performance and document a positive relationship between community ... The impact of organizational pressures on environmental performance ... https://papers.ssrn.com/sol3/Delivery.cfm?abstractid=2404661 by R Ramanathan - 2014 - Cited by 21 - Related articles greatest impact in shaping environmental performance of firms, closely followed by economic pressures, environmental regulations, and external stakeholders in ... OECD Environmental Performance Reviews OECD Environmental ... https://books.google.com/books?isbn=926418113X OECD - 2000 Little or no decoupling of environmental pressures from GDP has been achieved: both CO2 emissions and pesticide use grew at about the same rate as GDP ...
