دانلود رایگان مقاله لاتین نقشه هنجار اجتماعی مقصد گردشگران از سایت الزویر
عنوان فارسی مقاله:
نوروژنتیک مقصدی : ایجاد نقشه های هنجار اجتماعی مقصد گردشگران
عنوان انگلیسی مقاله:
Destination Neurogenetics: Creation of destination meme maps of tourists
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Literature review
Berger, Dittenbach, and Merkl (2004, p. 219) define an associative network as “a generic network which includes nodes representing information items (semantic entities) and associations between these nodes that express relationships.” Memetics examines the knowledge of associative networks from a Darwinian evolutionary perspective. Dawkins (1976) defines the meme as a unit of cultural transmission or imitation that includes a piece of information stored in memory. A meme can replicate and evolve, similar to a gene. However, a meme only inhabits the mind of a person and spreads by interpersonal communication and artifacts (Williams, 2000). The terms node and meme actually represent the same concept. Along the same lines, are the terms associative network and meme map. Thus, memes also represent an individual's perceptions regarding real or unreal world entities (Henderson et al., 1998; Krishnan, 1996). Moreover, a display of memes and lines connecting these memes becomes a meme map. These lines demonstrate the relationship between a pair of memes. The width of the lines increases as the level of the relationship increases, and vice versa (Berger et al., 2004; Henderson et al., 1998). The terms meme and meme map include the terms node and associative network, respectively, in the current study. In marketing, the term “brand associations” often refers to a meme map (e.g., Romaniuk & Nenycz-Thiel, 2013). Krishnan (1996) confirms that brand associations have four characteristics. First, the number of associations equals the total number of memes in a meme map. Second, the valence of associations is the value (positive, negative, or neutral) of a certain meme. While a traveler can attach a positive value to a meme (e.g., rich history), a negative value can attach to another meme (e.g., traffic congestion). Third, the uniqueness of associations is the ability of a certain meme or meme map to be unique. For instance, a meme map about the image of Paris might have the Eiffel Tower as a unique meme. Lastly, the origin of associations indicates the source of a meme. These information sources include (1) direct experience with the destination, (2) friends and/or relatives, and (3) advertisements. Henderson et al. (1998) applies social network analysis to brand associative networks. They provide a deeper evaluation of brand associations' characteristics by employing social network analysis.
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کلمات کلیدی:
DESTINATION NEUROGENETICS:CREATION OF ... - Koreascholar db.koreascholar.com/article?code=315042 - Translate this page by HA Atadil - 2016 - Related articles Even though Memetics, the study area of meme maps, has been well-studied ... disciplines, there has been no research attempt on Memetics in the Tourism ... DESTINATION NEUROGENETICS:CREATION OF DESTINATION MEME MAPS OF ... [PDF]An Examination Of Destination Choice Behavior Using Meme Maps ... scholarcommons.sc.edu/cgi/viewcontent.cgi?article=4417&context=etd by HA Atadil - 2016 Jun 30, 2016 - tourists by using meme maps, images and decision making styles. ... creating meme maps of a major tourism destination within Turkey. AN EXAMINATION OF DESTINATION CHOICE BEHAVIOR USING ... gradschool.sc.edu/students/announce/.../(Final)%20Atadil%20Dissertation%20Abstract.p... by HA Atadil using meme maps, images and decision making styles. The current ... transfers the knowledge of Memetics science into the field of tourism and hospitality by creating meme maps of a major tourism destination within Turkey. Versatile findings ... "An Examination Of Destination Choice Behavior Using Meme Maps ... scholarcommons.sc.edu › Theses and Dissertations › 3405 by HA Atadil - 2016 Jun 30, 2016 - ... the destination choice behavior of tourists by using meme maps, ... by creating meme maps of a major tourism destination within Turkey. Hilmi Ata Atadil - Google Scholar Citations scholar.google.com/citations?user=BNmwXvAAAAAJ&hl=en Assistant Professor of Tourism and Hospitality Marketing, University of West Florida ... Destination Neurogenetics: Creation of destination meme maps of tourists. Image of Tourism Attractions in Kuwait - ResearchGate https://www.researchgate.net/.../249700570_Image_of_Tourism_Attractions_in_Kuwait Image of Tourism Attractions in Kuwait on ResearchGate, the professional network ... Destination Neurogenetics: Creation of destination meme maps of tourists. Characteristics of Memory Associations: A Consumer-Based Brand ... https://www.researchgate.net/.../223308089_Characteristics_of_Memory_Associations... The generated meme maps for the favorite tourism destinations had the highest ... Destination Neurogenetics: Creation of destination meme maps of tourists. Brand diagnostics: Mapping branding effects using consumer ... https://www.researchgate.net/.../222189163_Brand_diagnostics_Mapping_branding_eff... Official Full-Text Paper (PDF): Brand diagnostics: Mapping branding effects using ... Destination Neurogenetics: Creation of destination meme maps of tourists.
