دانلود رایگان مقاله لاتین نظریه خوشه موقت فضایی و مرزهای سازمانی در بازاریابی صنعتی از سایت الزویر
عنوان فارسی مقاله:
تئوری خوشه های موقت فضایی و مرزهای سازمانی در بازاریابی صنعتی
عنوان انگلیسی مقاله:
Theorizing temporary spatial clusters and institutional boundary-work in industrial marketing
سال انتشار : 2016
بخشی از مقاله انگلیسی:
2. Perspectives on space and time in industrial marketing research
The specific characteristics of business markets – where exchange transactions occur between networks of business actors (typically buyers and sellers) – are well documented in the IM literature, particularly through the work of the Industrial Marketing and Purchasing (IMP) Group (Axelsson & Easton, 1992; Håkansson & Johanson, 1992; Håkansson & Snehota, 1989). The spatiality of these industrial networks within which network actors might be co-located, has, for the most part, been approached from a Cartesian and boundaried perspective, in the context of, inter alia, countries (Baum, Calabrese, & Silverman, 2000), regions (Eklinder-Frick, Eriksson, & Hallén, 2011, 2012; Fischer & Varga, 2002) and science parks (Corsaro et al., 2012). Beyond this line of work, the IM tradition has, in some cases, taken interest in more nuanced understandings of space. For example, work on position in industrial networks (Henders, 1992; Mattsson & Johanson, 1992) hints at the relational space that can emerge through the vectoral interplay of actors in different network positions. Additionally, another area of work on network horizons (see, for example, Anderson, Håkansson, & Johanson, 1994; Holmen & Pedersen, 2003; Salmi, Havila, & Anderson, 2001) employs an inherently spatial metaphor to ‘get to grips’ with the idea that actors within business networks have a bounded knowledge, awareness and understanding of their relationships with others, the limits of which represent a given actor's network horizon, and beyond which the wider business environment (in which individual actors are not identified) begins. There are similarities here with more recent work on network pictures, which visually capture mental configurations of relational space (Colville & Pye, 2010; Henneberg, Mouzas, & Naudé, 2006; Mouzas, Henneberg, & Naudé, 2008; Rohrmus & Henneberg, 2006), although usually at a given point in time (eschewing a more overt longitudinal temporal perspective). More recently, Nicholson et al. (2013) have acknowledged the importance of relational space in their development of notions of relational proximation (and distanciation and isolation) to examine actor relationships in IM networks. Overall, however, the IM literature appears to favor Cartesian conceptualizations of space, where it might be conceived of as a surface, and equated with maps, grids or landscape (Massey, 2005), rather than treating space from a more relational perspective. Time is often considered alongside space in the IM literature. For example, Henders (1992); cited in Anderson, Havila, Andersen, & Halinen, 1998) recognizes that the spatiality of IM actors' network positions can have a dynamic dimension as the nature of their interactions shift temporally. There is also an increasing body of conceptual and empirical work (Andersson & Mattsson, 2010; Araujo & Easton, 2012; Corsaro & Snehota, 2012; Halinen et al., 2012; Halinen & Törnroos, 1995; Hedaa & Törnroos, 2008; Medlin, 2004; Tidström & Hagberg-Andersson, 2012) within the IM literature stream that clearly addresses how space and time dimensions simultaneously shape network outcomes. Medlin (2004) refers to time as a container for business relationships as well as a measure. Andersson and Mattsson (2010) refer to temporality in terms of resource adjustment to business lifecycles. Araujo and Easton (2012) posit temporality as a dualism (e.g. A vs. B times series, tensed and untensed time, kairos vs. chronos time, subjective vs. objective time). Some research in IM also develops the idea of the temporary, in terms of the business networks formed around trade fairs (Hedaa & Törnroos, 2008), or those centered around short-term innovation projects and initiatives (Araujo & Easton, 2012) and field-configuring events (Lampel & Meyer, 2008). Others identify networking activity related to defined interaction periods (Ramos, Henneberg, & Naudé, 2012), highlighting a distinction between enduring and ‘interimistic’ relational exchanges (after, Lambe, Spekman, & Hunt, 2000).
کلمات کلیدی:
Exploring the Knowledge Strategies of Temporary Cluster Organizers ... onlinelibrary.wiley.com/doi/10.1111/j.1944-8287.2011.01127.x/abstract by D Rinallo - 2011 - Cited by 65 - Related articles Aug 12, 2011 - abstract. Trade shows and other temporary clusters have recently emerged as key sites of theoretical relevance for scholars who are interested in the spatial consequences of interactive learning. Recent research has viewed these events as relational spaces in which countless actors interact and learn ... Global city clusters: theorizing spatial and non-spatial proximity in inter ... www.tandfonline.com/doi/full/10.1080/00343404.2017.1314457 by K Martinus - 2017 - Related articles May 11, 2017 - Spatial agglomeration is well theorized within regional studies and economic geography, with firm- and industry-level advantages generally .... part of broader relational or territorial networks which are continually shaped, recreated, and reorganized by institutional and organizational practices and relations ... Global city clusters: theorizing spatial and non-spatial proximity in inter ... www.tandfonline.com/doi/pdf/10.1080/00343404.2017.1314457 by K Martinus - 2017 - Related articles Global city clusters: theorizing spatial and non-spatial proximity in inter-urban firm networks. Regional Studies. Spatial agglomeration is well theorized within regional studies and economic geography, .... political and institutional arrangements shaping local con- .... works raises questions regarding the scalability (temporal,.
