دانلود رایگان مقاله لاتین نبرد خارج از زمین در فیس بوک و توییتر از سایت الزویر
عنوان فارسی مقاله:
چه کسی بازیکن بهتری است؟ نبرد خارج از زمین در فیس بوک و توییتر
عنوان انگلیسی مقاله:
Who is the better player? Off-field battle on Facebook and Twitter
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بخشی از مقاله انگلیسی :
Wann (1995) observed that a large proportion of people are somewhat involved in sports as players, spectators, or fans. These people exhibit certain factors of fan behavior, such as a positive level of arousal, escape from routine, self-esteem benefits, entertainment, group affiliation, aesthetic qualities, and economic impacts. Hunt, Bristol, and Bashaw (1999) considered a fan to be an enthusiastic devotee of some particular sport, and thus more willing to consume organized sports and sports-related products. The ubiquitous nature of sports in many contemporary societies creates a wider range of involvement. As Billings et al. (2014) noted, our role in sports as a player, watcher, or follower influences our physical and emotional state and consequently fosters our well-being. Across all levels and types of sports competitions, two common elements relevant to the vitality of the fan community have become the foundation of the sports culture: (1) the images produced and (2)the language used by sports media. Unveiling sports fans’ motives and foreseeing their behavior is important to sports marketers, and most research focuses on a team performance model as the main driver of fan behavior (Hunt et al., 1999; Pritchard & Kharouf, 2014). Likewise, Hunt et al. (1999) subdivided fans into several categories: Temporary fans are those who identify themselves with a specific group during a certain period, even though they may not adopt a public selfidentification with the group. Local fans are those who choose their teams based on geography, and therefore their selfidentification is related to locality and not the sports figures. Devoted fans are those who do not manifest any time or geographic constraints, and their motivation is linked to a consumptive object, such as the athlete’s personality, team, sport, or league. Fanatical fans are those who have superlative fan-like behavior that drives them to adopt a supportive behavior outside the sports context. Dysfunctional fans are those who consider being a fan as their primary method of self-identification. Hunt et al. (1999, p. 440) argue that the development of fans into these different categories occurs through a halo process whereby the affiliation becomes a reflex of ‘‘a reservoir of memories feed[ing] fans’ enthusiasm and passion for sports and link[ing] them to the sports institution, interpersonal relationships, and experiences’’ enhanced by social networks that incorporate fans’, followers’, or families’ shared content. In summary, athletes and sports figures are using social media to interact with fans (Pieper, 2013; Sanderson, 2013). As a result, sports fans employ social media to build community and promote their preferred representations of athletes and sports figures (Sanderson, 2013). Considering the most basic level, any online social network can become a community where individuals with similar interests or who belong to similar social structures can interact using their public persona (Acquisti & Gross, 2006). Thus, large online sports communities are created around a sport or sports figure. A sports fan with no time or geographical boundaries (i.e., a devoted, fanatical, or dysfunctional fan) tends to replicate game day experiences and behaviors in other contexts. This sports fan considers the level of interactions documented in social media related to sports (Hambrick & Sanderson, 2013; Pedersen, 2014; Pieper, 2013; Varner, 2013) and adopts a social identity theory (SIT) (Tajfel & Turner, 2004) perspective by using the virtual communities to recreate sporting event environments. Using this knowledge, Underwood, Bond, and Baer Figure 1. Followers in social media Who is the better player? Off-field battle on Facebook and Twitter 177 (2001) analyzed how firms can explore social identity in sports to build service brands
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کلمات کلیدی:
Who is the better player? Off-field battle on Facebook and Twitter - SciLit www.scilit.net/article/10.1016/j.bushor.2015.11.003 Mar 1, 2016 - Off-field battle on Facebook and Twitter ... media / Customer Relationship Management / Facebook and Twitter / Fan engagement / Athletes ... Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015 https://books.google.com/books?isbn=331933865X Androniki Kavoura, Damianos P. Sakas, Petros Tomaras - 2016 - Business & Economics Off-field battle on Facebook and Twitter. Business Horizons, Forthcoming. Thoits, P. A., & Virshup, L. K. (1997). Me's and we's. Self and identity: Fundamental ... Who is the better player? Off-field battle on Facebook and Twitter ... unibazaar.ir/.../who-is-the-better-player-off-field-battle-on-faceboo... Translate this page Jul 19, 2016 - Abstract Social media networks have become essential to the modern business world, and are especially vital for sports firms and athletes. On the grape vine: The IPL's off-field battle - The Economic Times economictimes.indiatimes.com › Magazines › Panache On the grape vine: The IPL's off-field battle. ET Bureau| ... You can also follow us on Facebook and Twitter. ... Her baby steps to being a world famous soprano???? pic.twitter.com/xyK6bVfOLK .... @snl tonight pic.twitter.com/otoph91mrg.
