دانلود رایگان مقاله لاتین میانجیگری والدین و سواد اینترنتی از سایت الزویر
عنوان فارسی مقاله:
نوجوانان سنین به عنوان عموم: نظرسنجی ملی نوجوانان با حساب های رسانه های اجتماعی، رسانه های آنها از ترجیحات، میانجیگری والدین و سواد اینترنتی درک شده استفاده می کنند
عنوان انگلیسی مقاله:
Early adolescents as publics: A national survey of teens with social media accounts, their media use preferences, parental mediation, and perceived Internet literacy
سال انتشار : 2015
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بخشی از مقاله انگلیسی:
2. Literature review
2.1. Early adolescents as public relations publics Scholars and practitioners have recognized thatin the diffuse media landscape, public relations practitioners must strategically target messages to reach their intended publics (Plowman, Wakefield, & Winchel, 2015). It is important for public relations practitioners to study early adolescent use of traditional and social media because they are the next generation of media consumers who are just beginning to develop their media habits. Many early adolescents have parents that mediate their media use, and, as such, also inform and influence their parents’ media decisions and behaviors. Some studies of digital natives demonstrate that young people rely on Internet-based media, online newspapers, Twitter, and cellphones for their news information. However, these surveys are often of early adults or college students (Veinberg, 2015), older adolescents (Courtois, All, & Vanwynsberghe, 2012), or adolescents that span a large developmental range (Lauricella, Cingel, Blackwell, Wartella, & Conway, 2014; Pea et al., 2012; Valkenburg & Peter, 2007) rather than early adolescents (grades 6–8). Specific to the public relations literature, only a handful of studies address adolescents. Bortree (2009) examined reaching adolescents as volunteers and Vardeman-Winter (2010) investigated how to reach teen audiences as publics for health campaigns. The public relations studies that address young people focus on millennials, ages 18–34 (Logan, 2014; McCorkindale et al., 2013; Vorvoreanu, 2009). These studies are instructive in that they show that millennials are likely to use social media to maintain relationships with individuals and organizations with which they are already affiliated offline. In addition to having past experience with an organization, adolescents say that they will engage in social media interactions with organizations if they enhance how teens want to present their “identities” online (Vorvoreanu, 2009), if interactions are easy with few transaction costs (Logan, 2014), and if interactions involve receiving incentives for interacting (Logan, 2014; McCorkindale et al., 2013), such as discounts and coupons. Furthermore, millennials were more positive about interacting with nonprofit and local small businesses because millennials see them as more relatable (Vorvoreanu, 2009). Studying how early adolescents use social media and traditional media is different than examining millennials because early adolescents may have less access to media due to parental restrictions and limits placed on media use at school. Parental mediation and school limits on the use of media are important because studies show that developmentally, early adolescents may have less understanding aboutthe meaning of media messages—are less media literate. Furthermore, public health advocates note that “the prefrontal cortex which controls inhibitions, does not fully mature until late adolescence or early adulthood” (Montgomery & Chester, 2009, p. S24), which suggest that adolescents might make impulsive or risky choices in viewing and posting content. From a communication perspective, marketers and public relations professionals, need to better understand the environment in which early adolescents access media as well as consider the opportunities and ethical implications for reaching out to these young people through their preferred channels.
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کلمات کلیدی:
Social Media-Connected Teens Seek Time Offline [STUDY] - Mashable mashable.com/2012/06/25/social-media-teens/ Jun 25, 2012 - Social Media-Connected Teens Seek Time Offline [STUDY] ... About 75% of 13 to 17-year-olds have personal social networking accounts. ... A national survey of 1,030 13-to-17-year-old individuals, conducted by Common ... Human Computer Interaction Handbook: Fundamentals, Evolving ... https://books.google.com/books?isbn=1439829446 Julie A. Jacko - 2012 - Technology & Engineering 61.11 TRENDS IN SOCIAL MEDIA USE A 2009 Pew Internet Project report reveals that ... A recent report based on the 2009 Parent–Teen Cell Phone Survey, ... Americans do not just create their social networking accounts, they are actively using them. ... In a national survey of more than 1000 teens, CommonSense Media ... Social Network Profiles as Information Sources for Adolescents' Offline ... online.liebertpub.com/doi/abs/10.1089/cyber.2011.0557 by C Courtois - 2012 - Cited by 29 - Related articles Jun 15, 2012 - Cyberpsychology, Behavior, and Social Networking ... Early adolescents as publics: A national survey of teens with social media accounts, their media use preferences, parental mediation, and perceived Internet literacy. Millennials' changing social media use: Survey | ConnectSafely www.connectsafely.org › blog post Aug 28, 2014 - But I'm sure almost all millennials use social media in some way on some platform, and ... with a bi-weekly national survey of 1000 14-32 YOs -year-old Millennials nationwide” ... To measure level of activity in those accounts, it looks at daily use. ... Snapchat, Instagram and Vine are creative outlets for teens.
