دانلود رایگان مقاله لاتین موفقیت مشارکت اجتماعی از سایت الزویر
عنوان فارسی مقاله:
موفقیت مشارکت اجتماعی میان بخشی: دیدگاه فرایندی بر نقش عوامل رابطه ای
عنوان انگلیسی مقاله:
Cross-sector social partnership success: A process perspective on the role of relational factors
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Aligning relational factors with value creation processes for BUS-NPO partnership success
The significance of partnerships as mechanisms for addressing complex social issues (Seitanidi, 2008; Waddock, 1989) was recently enhanced by the examination of partnership processes as value co-creation mechanisms (Austin & Seitanidi, 2012), thus providing a deep process perspective on BUSeNPO partnerships. In this paper, we aim to combine the co-creation of value through processes with the achievement of partnership success while emphasising the causal role of relational factors. This signals the connection of process and outcome factors that can lead systematically to partnership success within, and as a result of, partnerships. Previous BUSeNPO partnership studies have focussed on the analysis of the value creation processes and micro-processes involved in the partnership (McCann, 1983; Waddell & Brown, 1997; Seitanidi, 2008; Seitanidi & Crane, 2009; Clarke & Fuller, 2010; Seitanidi, 2010; Austin & Seitanidi, 2012, 2014; among others), highlighting the importance of collaborative relationship attributes during the partnership's formation and implementation in improving value creation and partnership success. Collaborative relationship attributes feature in most process partnership studies. They include the role of shared values, opportunistic behaviour, trust, commitment and relationship learning, inter alia. The collaborative attributes that favour partnership success are referred to as ‘relational factors’ (Hunt et al., 2002). Their presence determines the relationship's quality, differentiating productive and effective from unproductive and ineffective partnerships, and hence being indicators of partnership success. However, despite the significant role of relational factors, the extent to which each of them contributes to overall partnership success has not been studied systematically within the BUSeNPO context. In effect, the development of BUSeNPO theory remains largely based on a small number of observations that hold true in certain cases, but lack the capacity to form the foundations of generalisable hypotheses that need to be based on large samples. The paper addresses this research gap by employing a relational perspective that has been extensively discussed in the B2B collaboration and relationship marketing literature (MacMillan et al., 2005; Morgan & Hunt, 1994; Palmatier et al., 2007; Wittmann et al., 2009). The basic principle in studies that employ a relational perspective is that long-term interactions such as those of cross-sector social partnerships are not characterised by a transactional mode of operation with short-term, minimal, personal and organisational interactions focussed on economic exchange, but rather on long-term, encompassing interactions focussed on relationship development. This perspective captures the impact of situational variables that affect the different stages in the development of the relationship (Dwyer, Schurr, & Oh, 1987).
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کلمات کلیدی:
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