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عنوان فارسی مقاله:
انگیزه ها و منابع برای ایجاد ارزش در یک اکوسیستم چندگانه: یک دیدگاه مدیریتی
عنوان انگلیسی مقاله:
Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Literature review
2.1. Value co-creation: from a consumer to a multi-stakeholder focus The scholarly debate on value co-creation has concentrated on consumer value co-creation (e.g. Anker et al., 2015; Asmussen, Harridge-March, Occhiocupo, & Farquhar, 2013; Etgar, 2008; Füller, 2010; Grönroos, 2011; Payne et al., 2008). Characterizing the cocreative paradigm is recognition that consumers, both existing and potential, are prerequisites for the creation of value. Co-creation is conceptualized as a process that includes actions by both the supplier and customer of reciprocal knowledge exchange (e.g. Frow & Payne, 2011). Adopting Payne et al.’s (2008, p. 84) definition of processes, these actions “[…] include the procedures, tasks, activities and interactions which support the co-creation of value”. Both in the B2C (Kowalkowski, Persson Ridell, Röndell, & Sörhammar, 2012) and the B2B contexts value co-creation occurs through dyadic collaborative interactive processes, where consumers exert a considerable influence on the formulation of the value proposition through the negotiation and the contribution of their own resources, and ultimately “[…] adopting the roles of co-diagnosers, co-designers, co-producers, and co-implementors” (Aarikka-Stenroos & Jaakkola, 2012, p. 23). In reality, companies are embedded in dynamic networks of diverse stakeholders, including, but not exclusive to, consumers (Granovetter, 1985). This stance is indicative of twenty-first century thinking about the importance of stakeholder-oriented marketing management (Driessen, Kok, & Hillebrand, 2013; Hult et al., 2011; Sen, Bhattacharya, & Korschun, 2006). Contrary to early conceptualizations of co-creation as a dyadic, direct firm/customer exchange relationship (e.g. Vargo & Lusch, 2004), later contributions develop co-creation as an activity that takes place between “economic and social actors within networks interacting and exchanging across and through networks” (Vargo & Lusch, 2008, p. 5). Reflecting this change from a consumer-focused to a stakeholderfocused era in marketing research, a focal shift from the one to the many within value co-creation is recommended as the role of multiple stakeholders in value co-creation is poorly comprehended (Kornum & Mühlbacher, 2013). Initial attention by academics has examined the concept of value co-creation and the role played by specific stakeholders involved in the process (Hillebrand et al., 2015; Kazadi, Lievens, & Mahr, 2016; Kornum & Mühlbacher, 2013; Merz et al., 2009; Payne, Storbacka, Frow, & Knox, 2009; Vargo & Lusch, 2011). Despite the growing importance of stakeholder integration in practice, academic discussion of stakeholder integration remains under-developed (Driessen et al., 2013; Hillebrand et al., 2015). In short, while the academic debate initially concentrated on the role played by consumers in co-creating value, recent consideration has shifted towards a more holistic appreciation of the role played by all actors involved (from suppliers to employees, and society at large) in value creation. This broader yet more intricate appreciation is captured by the stakeholder ecosystem (Gyrd-Jones & Kornum, 2013).
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کلمات کلیدی:
Venkat Ramaswamy – how value co-creation with stakeholders is ... www.emeraldinsight.com/doi/full/10.1108/SL-09-2013-0072?mobileUi=0 Venkat Ramaswamy, one of the early proponents of co-creating value with stakeholders, ... in the world of co-creation becomes about joint aspirations>joint resources. ... Who are the different types of stakeholders in the enterprise ecosystem? ... of multiple types of stakeholders and innovation co-creation among private, ... [PDF]1 How service innovation shapes value creation in multi ... www.naplesforumonservice.it/uploads//files/Mele%20Cristina.pdf innovation and value co-creation in a multi-stakeholder setting. ... knowledge, competencies, and resource integration for innovation: service innovation ..... the active role that actors in the service ecosystem collectively may play in projecting. [DOC]value propositions: a service ecosystem perspective - Naples Forum ... www.naplesforumonservice.it/.../Frow%2C%20McColl-Kennedy%2C%20Hilton%2C... The role of value propositions is then explored in terms of resource offerings between ... one that includes multiple stakeholders, or 'actors' within a service ecosystem. .... This process of co-creation of value converts the market into a place where ... As Leith (2013) argues , 'an ecosystem differs from a stakeholder system in ... Toward a Better Understanding of the Role of Value in Markets and ... https://books.google.com/books?isbn=1780529139 Stephen L. Vargo, Robert F. Lusch - 2012 - Business & Economics This view on value cocreation is a central argument in the evolving S-D logic of ... ecosystems are ''relatively selfcontained self-adjusting systems of resource ... of mutually beneficial exchange relationships among multiple stakeholders. [PDF]Conference Programme - Global Management Perspectives www.gmperspectives.com/uploads/.../conference_programme_gmp_novara_2015.pd... Oct 24, 2015 - Motives and resources for value co-creation in a multi-stakeholder ecosystem: A managerial perspective. THURSDAY, October 22ND 2015. Innovating in Practice: Perspectives and Experiences https://books.google.com/books?isbn=3319433806 Tiziana Russo-Spena, Cristina Mele, Maaria Nuutinen - 2016 - Business & Economics In this way, value co-creation continually occurs as service is exchanged for service ... through resource integration and service exchange among multiple stakeholders, ... The following section elaborates a service-ecosystems approach to ...
