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نقش افتراقی افعال، اسم ها و صفت ها در پیام های انگلیسی و چینی در میان مصرف کنندگان دو زبانه


عنوان انگلیسی مقاله:

The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers


سال انتشار : 2016



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3. Methodology 

To study the differences in bilinguals' descriptions and evaluations of goods and services, three experimental studies are carried out. In Study 1, participants respond to open-ended questions about products and brands. Study 2 tests the variety in bilinguals' evaluations of advertising messages composed of different words. Study 3 examines the language effect in two service contexts. Keeping all other information consistent, only the word category (i.e., adjective, verb, and noun) is manipulated in Study 2 and Study 3. 3.1. Study 1: products and brands Study 1 aims to examine the word category effect among bilinguals under different language conditions. According to previous research, people from different cultural and language backgrounds use different terms to describe others (Bond & Cheung, 1983; Maass et al., 2006). This difference could also be observed among individuals in their association with product descriptions. Study 1 explores the language abstract level (Semin & Fiedler, 1988), and examines language use differences among bilinguals. 3.1.1. Respondents and procedures Through on-campus posters and emails, 106 (42 males and 64 females) participants are recruited from a major Northeastern university. All respondents are fluent in both English and Chinese in reading, listening, speaking, and writing. The study is carried out on laboratory computers. All respondents receive $5 for their participation. Study 1 adopts the free-response method from Maass et al. (2006) who asked both Italian and Japanese participants to write down ten aspects of a person. Similarly, but with a slight adjustment, this study asks participants to write down a type of product first. Then they indicate the corresponding brand, if applicable. A product is often more tangible and easier to describe than a service, and the observation of the product domain in Study 1 serves as a guide for the following service-based experiments (Grönroos, 2008). Participants list ten aspects to describe that product. All ten aspects are compulsory. This method guarantees ten chances of obtaining adjectives, verbs, and nouns from each participant. More details are included in the analyses and findings. Two different versions are randomly distributed to participants. A respondent receives either an English or a Chinese version of the questionnaire, and answers in the corresponding language.



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Nouns, Verbs, Adjectives and Adverbs - Grammar Once and for All www.grammar-once-and-for-all.com/syntax/nouns-verbs-adjectives-and-adverbs/ May 26, 2013 - We've been looking so far at four functions of words in sentences. ... The words that make up the vocabulary of English can be organized into groups ... The four open-class words are nouns, verbs, adjectives, and adverbs. Definitions of Basic Sentence Parts: Word Functions and Usage Notes grammar.ccc.commnet.edu/grammar/definitions.htm The eight parts of speech — verbs, nouns, pronouns, adverbs, adjectives, prepositions, conjunctions, and interjections — are defined on the pages hyperlinked ... Functions of Adjectives | English Grammar Guide | EF www.ef.com/english-resources/english-grammar/functions-adjectives/ Adjectives describe the aspects of nouns. When an adjective is describing a noun, we say it is "modifying" it. Adjectives can: Describe feelings or qualities ... English Grammar | LearnEnglish | British Council | -ing forms https://learnenglish.britishcouncil.org/en/english-grammar/verbs/ing-forms We can use the -ing form of the verb: • as a noun: I love swimming. ... Because the -ing noun or adjective is formed from a verb it can have any of the patterns which follow a ... It has an adverbial function here, since it describes how to talk to 'it'. [PDF]FUNCTIONS OF ADJECTIVES https://mcckc.edu/tutoring/docs/bt/readwrite/Parts%20of%20Speech%201.pdf DETERMINERS. Function. Determiners are words placed in front of a noun to make it clear what the noun refers to. ... verb, he is painting; she has been waiting. • after verbs of movement/position in the pattern: ... Tenses in English. SUMMARY ... English grammar - Wikipedia https://en.wikipedia.org/wiki/English_grammar Jump to Noun phrases - Noun phrases are phrases that function grammatically as nouns within sentences, for example as the subject or object of a verb. ... pre-modifiers include adjectives and some adjective phrases (such as red, really ... Form and function (1) | GRAMMARIANISM https://grammarianism.wordpress.com/2015/09/11/form-and-function/ Sep 11, 2015 - 'Form' and 'function' are two extremely important concepts that you need to ... completely useless is an adjective phrase within the larger noun ... (In some grammars we also have verb phrases such that bought on its .... I am a Computer Scientists and I love your book English Syntax and Argumentation. Searches related to roles of verbs, nouns, and adjectives in English noun verb adjective sentences examples noun verb adjective adverb list noun verb adjective adverb worksheet what is a noun verb adjective and adverb noun verb adjective worksheet noun verb adjective adverb dictionary noun verb adjective adverb exercises definition of noun pronoun verb adverb adjective with examples