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عنوان فارسی مقاله:
بینش جدید به مصرف تقلبی غیر اخلاقی
عنوان انگلیسی مقاله:
New insights into unethical counterfeit consumption
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Literature
2.1. Definitions and scope Product counterfeiting can be easily confused by both researchers and practitioners with imitation and piracy (Bian, 2006). Thus, a clear definition of counterfeiting is crucial (Hoe, Hogg, & Hart, 2003; Phau, Prendergast, & Chuen, 2001). Consistent with Chaudhry and Walsh (1996), this research defines counterfeits as products that bear a trademark that is identical to, or indistinguishable from, a trademark registered to another party and that infringe the rights of the holder of the trademark. This definition, which is congruent with the views of both practitioners and researchers, is widely adopted in prior studies (e.g.Bian & Moutinho, 2009, 2011a; Kapferer, 1995). A counterfeit is a direct copy, whereas an imitation is an indirect copy (Bamossy & Scammon, 1985), such as imitation smartphones (Liao & Hsieh, 2013). Imitation is subtle and is often based on partial differences: imitators recreate an overall similarity, even if the details of the packaging differ between the well-established brand and the imitator's own-label product (Kapferer, 1995). In contrast to counterfeiting (which breaches trademarks), piracy infringes copyrights and patents (Chaudhry & Walsh, 1996), such as music and software piracy (Bhal & Leekha, 2008; Wan et al., 2009). From a legal perspective, both counterfeiting and piracy are illegal by legislation, whereas imitation does not necessarily break the law unless it is proved to have caused confusion among consumers (Bamossy & Scammon, 1985). Counterfeiting is further delineated as 1) deceptive counterfeiting (Grossman & Shapiro, 1988) (i.e., the consumer is unaware—this form of counterfeiting often applies to low involvement goods), 2) blur counterfeiting (Bian, 2006) (i.e., when they consider purchases, consumers are not sure whether products are genuine, counterfeit, genuine but from a parallel import arrangement, genuine but on sale, or even stolen merchandise), and 3) non-deceptive counterfeiting, in which consumers knowingly purchase counterfeits (Grossman & Shapiro, 1988). The present research investigates non-deceptive counterfeiting, which is particularly prevalent in luxury brand markets (Nia & Zaichkowsky, 2000). Consumers often consciously and willingly access discrete retailers to obtain these counterfeits. The choice of non-deceptive counterfeiting for higher involvement goods as a context is important because the possibility of uncovering psychological motivations and cognitive coping strategies is far more likely. If the counterfeiting is deceptive, then the consumer will not consciously choose a counterfeit over the genuine brand. Consequently, cognitive dissonance and the motivation for buying lower involvement counterfeit goods (e.g., domestic cleaning products) are likely to be less strident, less relevant, and less visible to the researcher.
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کلمات کلیدی:
New Psychological Insights into Unethical Counterfeit Consumption ... https://kar.kent.ac.uk/54251/ by X Bian - 2016 - Cited by 4 - Related articles Feb 22, 2016 - Abstract. Consumer demand for counterfeit luxury brands is often viewed as “unethical”, but the demand is also robust and growing. The aim of ... Unethical Counterfeit Consumption: Top Rated Paper for KBS ... https://www.kent.ac.uk/kbs/news-events/?view=4450 Aug 1, 2016 - The paper "New Insights into Unethical Counterfeit Consumption" was ... The study makes significant contributions to counterfeit consumption ... Altmetric – New insights into unethical counterfeit consumption https://www.altmetric.com/details/6404812 The data shown below were collected from the profile of 1 tweeter who shared this research output. Click here to find out more about how the information was ... Thrill of the hunt motivates some to buy counterfeit goods - Phys.org https://phys.org › Other Sciences › Economics & Business Mar 31, 2016 - They found that there were three primary themes relating to unethical counterfeit consumption and purchase behaviour: First, motivations and ... Xuemei Bian - Google Scholar Citations scholar.google.com/citations?user=q8wVQ44AAAAJ&hl=en Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. X Bian, C ... New insights into unethical counterfeit consumption. X Bian ... Fake and counterfeit goods promote unethical behaviour - Not Exactly ... blogs.discovermagazine.com/.../fake-and-counterfeit-goods-promote-unethical-behav... Apr 9, 2010 - Adorning yourself in fake goods, be it a replica Gucci handbag or knock-off Armani sunglasses, makes a statement. It says that you want to feel, ... Consumers know counterfeits are unethical but enjoy “thrill of the hunt ... www.worldtrademarkreview.com/blog/detail.aspx?g=4a94f77e-4e28-49ea-b47d... Jan 26, 2017 - The study, entitled 'New insights into unethical counterfeit consumption', sought to look at the motivational factors behind the purchase of ...
