دانلود رایگان مقاله لاتین مشارکت زیست محیطی به طور جدی از سایت الزویر
عنوان فارسی مقاله:
مشارکت زیست محیطی به طور جدی
عنوان انگلیسی مقاله:
Taking environmental partnerships seriously
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Defining EP objectives
Our research highlights three main EP types as distinguished by their objectives. 2.1. Innovation-seeking EPs Innovation-seeking EPs involve companies seeking new revenues and/or cost reductions through collaborating to innovate ‘greener’ products, processes, and services (Crane, 1998; Vachon & Klassen, 2006). We observed that companies that establish sustainability-based competitive advantage through innovation-seeking EPs are characterized by two attributes. First, they view sustainability as an innovation platform for enhancing revenues and/or reducing costs (Nidumolu, Prahalad, & Rangaswami, 2009; Rothenberg, 2007). As the vice president of business sustainability at a leading Canadian retailer stated: ‘‘Sustainability is most successfully employed as a strategic framework for innovation, value creation, and organizational enhancement.’’ Second, the companies strategically leverage individual collaborations to support product, process, and/or business model innovations in line with their strategy. For example, consider Canadian plane and train manufacturer Bombardier, which developed EPs to integrate green innovation as part of its core strategy, using its ‘design for environment’ approach as a common platform to collaborate with many ofits suppliersin developing new airplanes. Likewise, U.S. carpet manufacturer Interface assembled an ‘eco dream team’ of external sustainability experts to support green innovations. Leveraging Interface’s structured, intensive investments, this EP helped the company develop over 100 product and process innovations–—including climate-neutral carpets and product lifecycle analysis–—and dramatically increased profitability through massive cost savings and record-breaking sales (Lampikoski, 2012). The resources companies seek to access from their partners through innovation-seeking EPs can, when combined with the company’s own internal resources, create clear value and a competitive advantage in the marketplace. Such resources may either be tangible (e.g., equipment) or intangible (e.g., technology), and innovation-seeking EPs may also involve significant mutual exchange, sharing, and co-development of new EP-specific resources and a partner co-specialization through asset-specific investments. The latter is exhibited in Sapphire, a U.K.-based EP between tire manufacturer Michelin and cement manufacturer LaFarge; the two companies combined their respective expertise to profitably reprocess used tires into an alternative fuel source for LaFarge’s cement kilns.
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کلمات کلیدی:
The Dynamics of Corporate Social Responsibilities https://books.google.com/books?isbn=9004163921 Radu Mareș - 2008 - Political Science Regarding the inclusion of (environmental) partnerships in the final ... must be taken seriously, experience has shown that in many cases partnerships can play a ... Partnerships, Governance and Sustainable Development: Reflections on ... https://books.google.com/books?isbn=1847208665 P. Glasbergen, Frank Biermann, A. P. J. Mol - 2007 - Business & Economics In the absence of such incentives, embryonic environmental partnerships often ... for example, had government regulation been seriously implemented (as the ... Searches related to environmental partnerships seriously sustainability partnership sustainable partnership definition mckinsey alliances mckinsey strategic alliances sustainable partnerships janet echelman taking imagination seriously transcript janet echelman ted talk janet echelman art
