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عنوان انگلیسی مقاله:

A note on effective code-share management in practice


سال انتشار : 2016



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2. The increasing diffusion of code-sharing e the case of Lufthansa and Star Alliance 

The number of Lufthansa flights used for or impacted by codesharing increased tremendously from 2000 to 2010. While operated flights remained relatively constant, the share of exclusively marketed flights dropped from 60% in 2000 to less than 20% in 2010. During the same period, the number of flights marketed by Lufthansa but operated by another airline increased by more than 80%. Fig. 2 depicts the average number of Lufthansa marketed flights per week from 1994 to 2011. Flights are divided into three categories: (1) operated and marketed by Lufthansa, (2) operated by Lufthansa and marketed by at least one other airline and (3) operated by another airline and marketed by Lufthansa. Code-sharing increased Lufthansa marketed flights by more than 115% to about 4100 per day in 2011. More than 90% of these were either operated by a code-share partner or marketed by one. This shows that code-sharing impacts large parts of the network; furthermore, it accounts for 7e9% of total bookings. Experts from other airlines report numbers between 6 and 16%. However, the share of code-share bookings is considerably higher on hub-to-hub routes, reaching values between 15 and 25%. It is even higher on individual flights. The share of code-share bookings is also high in areas governed by pricing agreements, such as transatlantic routes. Here, airlines coordinate sales activities and act indifferently between selling their own and their partners' inventory. This is referred to as ”metal-neutrality”. Moreover, roughly 10% of all Lufthansa passengers on hub-to-hub routes continue their journey beyond the partner hub on a complementary code-share flight. 1.6% of all the airline's intercontinental bookings occur on code-share flights to destinations outside its own network.



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