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عنوان فارسی مقاله:
مدیریت ادغام: چرا مردم می توانند ابتدا برند و ادغام IT را بهبود بخشد
عنوان انگلیسی مقاله:
Managing mergers: Why people first can improve brand and IT consolidations
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Relevant research 2.1.
Financial performance Research on bank M&As during the past two decades shows mixed results. DeYoung et al.’s (2009) review of 150 studies of financial services mergers from 2000—2007 found no consensus that these mergers benefited stakeholders or society. While such mergers may be beneficial up to a relatively small size, overall results fall short of proving the promised gains in scale economies, scope, and management quality (Amel et al., 2004). The failure to convert the banks’ differentIT platformsinto a single system that is both customer and sales force friendly confounds many consolidations (Kovela & Skok, 2012; Rhoades, 1998). The research recommends highly focused risk management of the ‘‘timescale, stages and principles of efficient IT integration’’ (Kovela & Skok, 2012, p. 69); this may require investments in special teams, funding, and fail proofing, rising to 15%—20% of total merger costs. 2.2. Human factors A growing research stream in organizational behavior and social psychology disciplines have emphasized the human factor in M&As (Bauer & Matzler, 2014; Cartwright, 2005), or the social construction and management of justice norms as part of the organization’s strategy and implementation (Cording, Harrison, Hoskisson, & Jonsen, 2014). Organizational justice is key as employees with heightened sensitivities continuously seek signs of fairness (Klendauer & Deller, 2009). While scholars differ on which forms of organizational justice deserve the most attention, they agree that fairness judgments of the most impacted and affected employees are determinative (Monin, Noorderhaven, Vaara, & Kroon, 2012). The literature recommendsthoughtfully breaking with the past (e.g., we need to change and improve to become more competitive and successful) while projecting continuity and cooperative norms throughout the integration process. Such efforts need protection from attack (e.g., competitors’ criticisms or unfair social media) by preventative and quick responses (Giessner, Ullrich, & van Dick, 2011; Roundy, 2010). Smollan’s (2013) qualitative study of managers and employees who experienced major organizational changes emphasizes the role of affect, both positive and negative, on the formation of trust. When senior managers were asked to keep silent about untrustworthy executives and repeat obfuscating story lines, they began to question their own integrity. Thissuggeststhattrustin the process, orlack ofit, not only affects employees’ sensemaking, but also how they see themselves. This, in turn, can influence how they treat customers and how well they communicate with them (Swaminathan, Groening, Mittal, & Thomaz, 2014). WithANZ, we willsee that all ofthese principles–—the social construction of a joint future, a sense of fairness and justice, and authenticity–— were carefully developed and maintained in the technology and brand consolidation process.
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کلمات کلیدی:
Understanding the People and Performance Link: Unlocking the Black Box https://books.google.com/books?isbn=0852929870 John Purcell - 2003 - Business & Economics Both of these cases show how organisations can focus developmental policies on the ... improve the operation of the appraisal system and generally improve brand ... the Brand' which included 'succeeding through people' and 'people first'. The Physics of Brand: Understand the Forces Behind Brands That Matter https://books.google.com/books?isbn=1440342679 Aaron Keller, Renee Marino, Dan Wallace - 2016 - Design A benefit to the brand owner is that it can watch microdecisions being made in real ... this is a helpful feature and extends a brand's ability to improve their own decisions, ... People are people first, so seeing them as consumers narrows your ... Searches related to people first can improve brand how to create brand awareness strategy how to increase brand awareness for a service increasing brand awareness definition how to increase brand awareness using social media brand recognition examples brand recognition importance high brand recognition brand recognition vs brand recall
