دانلود رایگان مقاله لاتین مدل مارکتینگ میکس برای نجات هتلداری از سایت الزویر
عنوان فارسی مقاله:
مدل آمیخته بازرایابی جدید جهت نجات صنعت مهمان نوازی: شواهد پس از بهار عربی مصر
عنوان انگلیسی مقاله:
A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
2. The hospitality industry in Egypt
Tourism is considered one of the most important sources of income for Egypt, along with the Suez Canal revenues and remittances from Egyptians living abroad. However, this sector been hammered since the uprising and what is known as Arab Spring in 2011. The existing capacity of hotels was increasing from 132.1 to 223.1 thousand rooms during the period from 2002 till 2010 representing 69% growth rate in the same period. But after 2011 the existing capacity dropped by around 18.3% in comparison to 2010, and it continues to decrease between 2013 till 2014 by 7.6%, see Fig. 1. Hotel capacity is classified to different categories according to the ministry of tourism. Fig. 2 shows theses categories of hotels according to their classification. According to MOT 2015 report, it can be noted that floating hotels represent 20% of the total hotel capacities, while hotel and tourist village rooms, on land, represent the other 80% of room capacity. While the three-star hotel category, both floating and land properties represent 26% of total hospitality property population. Moreover, the four-star category represent only 21% and the five-star category fills 15% of Egypt's room capacity (the five star properties are mostly run by international chains).
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کلمات کلیدی:
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