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عنوان فارسی مقاله:
ماهیت دینامیکی حسابهای اجتماعی: بررسی اینکه چگونه فرآیندهای تفسیری بر اثربخشی حساب تاثیر می گذارند
عنوان انگلیسی مقاله:
The dynamic nature of social accounts: An examination of how interpretive processes impact on account effectiveness
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Interpretation of social accounts
Empirical research has focused on refining the design and delivery of accounts to maximize their likelihood of manipulating strategic outcomes (Cobb & Wooten, 1998; De Cremer et al., 2010; Frey & Cobb, 2010), for example by quelling anger (Bies, 1987, Shapiro 1991), or as an opportunity for impression management (Braaten, Cody, & DeTienne, 1993). The focus has been firmly on content (Bies, 1987; Cobb & Wooten, 1998; Sitkin & Bies, 1993), attributes (of the account giver in terms of status or expertise) (Frey & Cobb, 2010), style (e.g. specificity (Frey & Cobb, 2010), or apology versus denial (De Cremer et al., 2010; Van Dijke & De Cremer, 2011)). It is acknowledged that individual differences exist, but research has not employed methodological approaches which take into account the real-world context of account giving and receiving; complex situations with numerous, often conflicting, explanations (Cobb & Wooten, 1998). We only found two social account studies which actively sought to consider the recipient's interpretation. Tucker et al. (2013) measure the impact of the perceived content of accounts - rather than their intended design - on trust in management, whilst Van Dijke and De Cremer (2011) found that the recipient's stress responses to uncertainty had a moderating effect on effectiveness. We propose that the use and effectiveness of social accounts in the real world is somewhat different to the dominant lab-based studies reviewed. Within the political context of organizations, various decisions and actions need accounting for. Take for example, a senior manager giving an explanation (account) for a decision to close down a department. The recipient would know the account giver and the decision to close the department would be complex – likely discussed and made in consultation with other members. The explanation given will likely influence behavior and attitudes for a prolonged period, as the implications of the decision for the recipient unfold. In each example we studied, the purpose of providing an explanation was to intentionally influence the reaction and associated behavior of organizational members. In some cases the strategic intent was to mitigate negative reactions, in others it was to generate support, but in all cases it was purposeful and deliberate, and given with the achievement of a specific strategic outcome in mind.
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کلمات کلیدی:
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