دانلود رایگان مقاله لاتین لندمارک عمومی کسب و کار از سایت الزویر


عنوان فارسی مقاله:

RunTex:تمام شدن لندمارک عمومی کسب و کار


عنوان انگلیسی مقاله:

RunTex: A community landmark run out of business


سال انتشار : 2016



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بخشی از مقاله انگلیسی:


2. Strategic planning in small businesses 

Byers and Slack (2001) identify key challenges to decision-making in leisure-oriented small businesses, and their work demonstrates for students specific strategic management concepts that are particular to this segment of the sport industry. An April 2014 report from Mintel Research found that consumers in the United States increased their spending on recreation and leisure by approximately 9.8% from 2008 to 2013, resulting in total consumer expenditures on leisure of $335.77 billion in 2013. The size of the recreation and leisure industry suggests that it is worthy of attention and discussion, and this RunTex case illustrates many of the challenges identified by Byers and Slack. Specifically, Carrozza (similar to 95% of the business owners referenced in the article) was driven by a hobby motive and lacked managerial experience. Interestingly, while businesses in the Byers and Slack article were reluctant to pursue expansion, Carrozza’s expansion plans played a large part in the demise of RunTex. Consequently, instructors that wish to highlight planning for small businesses in the sport industry should consider Byers and Slack (2001) as a required assigned reading with the case. Discussion questions: 1. To what extent do you believe that the experience of Paul Carrozza and RunTex is consistent with the findings of the Byers and Slack (2001) article? Identify and list specific constraints to strategic decision-making facing small businesses in the leisure industry. Students should identify the following parallels between the RunTex case and the Byers and Slack article: lack of distinction between personal and professional objectives and time constraints.


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