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عنوان فارسی مقاله:
قابلیت اطمینان به عنوان یک عامل در انتخاب مسافر در جوامع کوچک
عنوان انگلیسی مقاله:
Reliability as a factor in small community air passenger choice
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Method
A study was administered in November/December 2014 by a chamber of commerce in a Western U.S. city (population 80,000e90,000; county population 200,000e250,000) to determine local attitudes and behaviors about air travel. Questions were divided into a several general categories: past flight purchase behavior, air travel choice behavior, attitudes toward the local airport and nearest hub airport, anticipated future behavior, and ground transportation. Regarding air travel choice, individuals were asked to rate the importance of ten factors (nine from previous research, plus reliability of service) on a 5-point Likert type scale. Following Zhang and Xie (2005), respondents were also asked to rank the factors in level of importance. The survey was conducted online and publicized through the chamber of commerce, local media (including print, online, and television), and major local employers including a university and college. 2244 individuals opened the survey, and 1582 completed the survey for a completion rate (not response rate) of 70.5%. The survey included both residents as well as individuals who traveled into the area frequently. Because this paper considers local attitudes, only individuals with a ZIP code in the local area were included, for a sample size of 1301. It was not determined if the sample was representative of the population. However, the researchers believed a large sample of air travelers was preferred to a more representative sample of the population which includes many non-fliers. A sample of airport passengers was not deemed to be cost-effective, as the airport's few passengers were spread across several flights during the day. Air travelers are typically more affluent than the population. In line with this, the respondents' median household income range ($75e99,999) was higher than the median county ($43,752) and city ($43,372) income. About three-fourths (77.7%) had lived in the area for more than 10 years. Fifty percent of respondents had purchased tickets for business in the last year, and 90.7% had purchased leisure tickets. The median airfare expenditure in the past year was $2000.
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کلمات کلیدی:
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