دانلود رایگان مقاله لاتین فناوری کارآفرینان از سایت الزویر
عنوان فارسی مقاله:
پذیرش فناوری در میان کارآفرینان کوچک در طبقه اجتماعی حاشیه نشین: مورد نوآوری اجتماعی در بنگلادش
عنوان انگلیسی مقاله:
Technology acceptance among micro-entrepreneurs in a marginalized social strata: The case of social innovation in Bangladesh
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
3. Research framework and hypothesis development
This study proposes a research framework depicted in Fig. 1. The framework suggests that the four indicators of TRI 2.0′s - optimism, innovativeness, discomfort and insecurity - will influence entrepreneurs' PEOU and PU of bKash technology, resulting in achieving well-being. The basic concept of TAM indicates that the individual's intention to use technology can be affected by their PEOU and PU. But, rather than intention, this study suggests that the PEOU and PU can also influence an individual's well-being. An important issue that needs to be investigated is the relationship between technology readiness and technology acceptance among the bKash entrepreneurs, who are the marginalized strata of the society. This research aims to see how personality traits constructs such as optimism, innovativeness, insecurity, and discomfort may lead to a deeper understanding of the factors influencing PEOU and PU. According to Tsikriktsis (2004), optimism refers to an individuals' specific feeling that using technology can be a good things in their life. Parasuraman (2000), noted that people who are optimistic about technology can gain more benefits in form of control over life, flexibility, and efficiency. Such people have positive strategies which have an effect on their realization of technology acceptance (Walczuch et al., 2007). In other words, optimistic people do not focus on negative things, and they accept technology more freely as they perceive it to be useful (Kuo et al., 2013). Previous studies also found that optimism has positive relationships with PEOU and PU in different contexts (Kuo et al., 2013; Walczuch et al., 2007). Therefore, this study presents the following hypotheses: H1a. Optimism positively influences PEOU among bKash agents. H1b. Optimism positively influences PU among bKash agents.
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کلمات کلیدی:
Integrating technology readiness into technology acceptance: The ... onlinelibrary.wiley.com/doi/10.1002/mar.20177/abstract by CH Lin - 2007 - Cited by 406 - Related articles May 24, 2007 - Abstract. Based on previous theoretical streams, the present study integrates technology readiness (TR) into the technology acceptance model ... Can micro-enterprises leverage on the adoption of corporate websites ... journals.sagepub.com/doi/full/10.1177/0266666915573551 by CN Osakwe - 2016 - Cited by 8 - Related articles Mar 30, 2015 - A majority of micro-enterprises in the developing world have found the ... of non-transactional corporate websites among micro-enterprises in one of the .... as well as the Technology Acceptance Model (TAM) by Davis (1989). Advanced Graphic Communications, Packaging Technology and Materials https://books.google.com/books?isbn=9811000727 Yun Ouyang, Min Xu, Li Yang - 2015 - Technology & Engineering Electronic shelf label (ESL)Á Technology acceptance model (TAM) ... in many countries, but most of these projects belong to entrepreneurs of micro-enterprises. E-Business Applications for Product Development and Competitive ... https://books.google.com/books?isbn=1609601343 Lee, In - 2010 - Business & Economics Emerging Technologies Lee, In ... (IT therapy) may enable micro-entrepreneur to overcome some of the technical and social barriers that they face. ... increased awareness and acceptance of the utility that the awarded technology can help the ...
