دانلود رایگان مقاله لاتین فعالیت میکروبلاگ به محصول از سایت الزویر
عنوان فارسی مقاله:
آیا ما با چیزی که به شخصی می گوییم،تاثیرگذار هستیم و چه زمانی؟ بررسی تاثیر فعالیت و ارتباطات در پاسخ میکروبلاگ ها به محصولات جدید
عنوان انگلیسی مقاله:
Does who we are affect what we say and when? Investigating the impact of activity and connectivity on microbloggers' response to new products
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
5. Limitations and future research Although
this research offers some insight into the way the characteristics of microbloggers affect their posted responses to new products, future studies should address some of the limitations of this research. For example, although timing and valence were addressed, future research should examine the effects on eWOM volume, especially for markets where eWOM is positively correlated with revenues (Liu, 2006). Second, the assumption in this research was that receivers find polarized posts more useful than neutral posts. Consumers in some markets, however, prefer informative, neutral eWOM (Kasabov, 2016), so it would be useful to assess whether influential posters adjust their behavior in light of such beliefs. Third, the research focus was on individual differences observable on social media platforms. Future research involving behavioral studies can provide additional insights into specific psychological characteristics that drive observable behaviors. The hypotheses and data were limited to microblogging. It is expected that on other platforms such as forums, domain expertise and opinion leadership may be valued more. Future research should examine whether in such cases deviation from a neutral position is more valuable and whether this deviation affects the valence of posts. Finally, a recent argument in the social media literature advocates targeting revenue leaders rather than opinion leaders during a new product launch (Haenlein & Libai, 2013). Given the limited scope of this research, this issue was not addressed. It is hoped that future research can explore the way individual differences affect interpretations of postlaunch eWOM from opinion leaders or revenue leaders.
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کلمات کلیدی:
Small Changes: Big Impact: Maximize Your Presence and Leverage the ... https://books.google.com/books?isbn=1624880290 Nadia Bilchik, Kat Cole - 2012 - Self-Help Be sure to connect your blog with other social media sites such as your LinkedIn, ... people write personal articles and content, a microblog is essentially the same thing, ... Similarly, with all the activity on this site, you are likely to have another ... [PDF]Electronic Word-of-Mouth on Microblogs: A Cross ... - 400 Bad Request web.uri.edu/iaics/files/3.pdf by MA Lin - Cited by 14 - Related articles target receivers of consumers' WOM activity depend on their cultural values (Lam, Lee & ... connectivity of modern social networking services in the commercial area is ... microblogging would have great impacts on eWOM branding, particularly ... Transformation in Teaching: Social Media Strategies in Higher Education https://books.google.com/books?isbn=1932886494 Catheryn Cheal - 2012 - Computer-assisted instruction In the end, less than 16% of students identified Twitter had no impact on how successful they ... It is possible Twitter may not be the best tool for microblogging activities given other ... In order to further validate the connection between these ... A Meta-Analysis of Electronic Word-of-Mouth Elasticity | Journal of ... journals.ama.org/doi/abs/10.1509/jm.14.0169 by Y You - 2015 - Cited by 68 - Related articles (2017) Does who we are affect what we say and when? Investigating the impact of activity and connectivity on microbloggers' response to new products. Journal ... Building Social Web Applications: Establishing Community at the ... https://books.google.com/books?isbn=1449379419 Gavin Bell - 2009 - Computers In terms of identity management, the various Facebook Connect or Google Connect ... and a model for a federated microblogging and activity aggregation. ... should lower your hosting bill and reduce the environmental impact of your company. Increasing Student Engagement and Retention Using Classroom ... https://books.google.com/books?isbn=1781905126 Charles Wankel, Patrick Blessinger - 2013 - Education However, the impact of microblogging on student engagement and learning ... sense of connection to faculty and institution, which is one aspect of engagement. ... professional activities, beyond more conventional academic communication, ...
