دانلود رایگان مقاله لاتین فروش نماینده نام تجاری محلی از سایت الزویر
عنوان فارسی مقاله:
نماینده نام تجاری محلی در شبکه های نمایندگی فروش
عنوان انگلیسی مقاله:
The local brand representative in reseller networks
سال انتشار : 2016
برای دانلود رایگان مقاله فروش نماینده نام تجاری محلی اینجا کلیک نمایید.
بخشی از مقاله انگلیسی:
2. Literature review
The business and psychology literature links the characteristics of individuals representing firms with the success of the firm in the marketplace (Harris & Lee, 2004). Personality characteristics of individuals who represent organizations were discussed in the institutional context to explain the effect of their sharpness, reliability and meaningfulness. This study dealt in general terms with the perceptions of customers about the organization. The characteristics of individuals representing firms was also reviewed by Sujan (1986) who identified working hard for achieving goals and working intelligently for achieving success as essential characteristics for individuals who represent a firm to its customers. Keller and Richey (2006) explained how perceptions of customer facing employees about their brand reflect upon its personality to the outside world. These authors identified values, words and actions demonstrated by representatives of the supplier firm as characteristics that build the corporate personality of a brand. Their research identified three dimensions, heart (passionate and compassionate), mind (creative and disciplined) and body (agile and collaborative), as the core dimensions of corporate brand personality that have two traits each and the authors suggested that their effect is interactive and multiplicative. Chun and Davies (2006) systematically analyzed multi-group data collected for a large pool of personality traits that reflected the perceptions of customers and employees about two successful retail organizations. Their structural model revealed five characteristics, ‘agreeable’, ‘enterprise’, ‘competence’, ‘chic’ and ‘ruthlessness’, as ones that influence satisfaction and differentiation perceived by customers and employees. Using data collected from 1252 respondents, the authors demonstrated significant differences between different dimensions of personality that constituted their personality scale. Their findings showed that customer satisfaction will be high for firms that display characteristics like ‘imaginative’ and ‘innovative’, whereas firms that are perceived as ‘reliable’ and ‘leading’ will be regarded as competent in the marketplace.
برای دانلود رایگان مقاله فروش نماینده نام تجاری محلی اینجا کلیک نمایید.
کلمات کلیدی:
Hollister Co. Brand Representative Interview Questions | Glassdoor https://www.glassdoor.com › Interviews › Brand Representative 6 days ago - Brand Representative interview questions and 121 interview reviews. Free interview details posted anonymously by Hollister Co. interview ... Brand Representative Jobs | Glassdoor https://www.glassdoor.com/Job/brand-representative-jobs-SRCH_KO0,20.htm Search Brand Representative jobs with company reviews & ratings. 46904 open jobs for Brand Representative. Average Salary: $16840. Abercrombie & Fitch Brand Representative Interview Questions ... https://www.glassdoor.com › Interviews › Brand Representative Jun 19, 2017 - 113 Abercrombie & Fitch Brand Representative interview questions and 81 interview reviews. Free interview details posted anonymously by ... 1,000+ Brand Representative Jobs | LinkedIn https://www.linkedin.com/jobs/brand-representative-jobs Today's top 1071 Brand Representative jobs in United States. Leverage your professional network, and get hired. New Brand Representative jobs added daily. Brand Representative at On-Campus Promotions | RateMyPlacement https://www.ratemyplacement.co.uk/jobs/14774/on-campus.../brand-representative Rating: 7.1/10 - 23 reviews View details & apply online for Brand Representative at On-Campus Promotions. Student undergraduate placements, internships and insights from ... 6 Key Characteristics of a Successful Brand Ambassador https://www.getambassador.com/.../6-key-characteristics-successful-brand-ambassador Dec 15, 2015 - Learn the 6 key characteristics that make the ideal brand ambassador so you can begin earning more, higher quality referrals. Searches related to brand representative brand representative job description brand representative hollister brand representative salary brand representative instagram brand representative jobs brand representative abercrombie brand rep clothing ambassadors to the brand
