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عنوان فارسی مقاله:
ارزیابی تجربه مسافر در فرودگاه ملبورن
عنوان انگلیسی مقاله:
An assessment of passenger experience at Melbourne Airport
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Methodology
A service quality gap model proposed by Parasuraman et al. (1985) suggests that service quality constitutes the differences between expectation and performance along dimensions of quality. One of the suggested gaps is the difference between consumer expectations and perceptions. Any organisation seeking to build long-term relationships with its customers needs to identify and minimise the gap between the two accordingly. The selection of service items is important for examinations of airport service quality gaps. The design of the questionnaire for this study follows Fodness and Murray (2007), Tsai et al. (2011) and the survey used by ACI's Airport Service Quality. Only the services that are most likely used by departure and arrival passengers are included in this research. The first segment of the questionnaire contained questions regarding respondents' socio-demographic traits including age, gender, education, nationality and income.The second segment collected passengers' flight information including purpose of travel, travel frequency, and cabin class. The third section was composed of 30 items which could be found in Table 2. Respondents were asked to indicate their satisfaction levels of “expectation” and “perception” separately according to their experiences after using Melbourne airport. Each item was rated using a five-point Likert scale, using the key “1 ¼ strongly dissatisfied”, “2 ¼ dissatisfied”, “3 ¼ neutral”, “4 ¼ satisfied”, and “5 ¼ strongly satisfied”.
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