دانلود رایگان مقاله لاتین عوامل موثر پذیرش محصول سبز از سایت الزویر
عنوان فارسی مقاله:
توضیح عوامل موثر بر پذیرش محصولات سبز: گسترش نظریه رفتار برنامه ریزی شده
عنوان انگلیسی مقاله:
Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
3. Research method
According to the literature review and hypotheses development, the proposed model is presented in Fig. 1 above. This research developed multi-item measures for each construct through the following process. First, all the constructs and the corresponding measurement items were developed by adapting the relevant and existing literature to suit the theme and context of this study. Since the questionnaire from the prior studies was originally developed in English, a university professor with special training in English–Chinese translation translated it into Chinese. Another proficient translator executed a back-translation to ensure that the original translation was precise. Second, after the draft was designed, a pretest was performed on consumers and experts (n = 35) familiar with green products adoption to modify the terminology, clarity of instructions and response format and ambiguous expressions so that further problems with the measures could be detected. Finally, improved by the literature review and field interviews, thirty items for six constructs are finally selected. For all measurement items, a seven-point Likert scale was used with anchors ranging from strongly disagree (1) to strongly agree (7). This study analyzed the following three dimensions of theory of planned behavior: attitude (4 items), subjective norm (5 items) and perceived behavioral control (4 items), respectively, which were modified from Taylor& Todd [48] and Bhattacherjee [49]. Four items for social impression were adapted from the ideas of Venkatesh et al. [59] and Chen et al. [60]. Environmentally ethics and beliefs with environmental consciousness were measured using four and nine items separately modified from Schlegelmilch et al. [58] and Chen et al. [15]. Finally, behavioral intention to purchase and use green products was measured using 4 items modified from Taylor& Todd [48] and Bhattacherjee [49]. Table 1 shows the measurement items, operational definitions, and sources of measurement constructs.
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کلمات کلیدی:
Elucidating the factors influencing the acceptance of green products ... https://ideas.repec.org/a/eee/tefoso/v112y2016icp155-163.html by SC Chen - 2016 - Cited by 3 - Related articles The aim of this study was to identify determinants of acceptance of green products, including attitude, subjective norm and perceived behavioral control of theory ... [PDF]Attitudes and Purchase Behaviour of Green Products among ... www.mcser.org/journal/index.php/mjss/article/download/4191/4101 by M Anvar - 2014 - Cited by 14 - Related articles Sep 21, 2014 - their Attitude and Behaviour towards green products. Additionally, the influence of three factors on Attitude and Green ... preferences and accept lower levels of performance to save the environment (Han et al., 2010; Roberts, ... [PDF]Factors That Influence Green Purchase Behaviour of Malaysian ... eprints.utar.edu.my/1299/1/Final_Research_Project_(MBA).pdf by SM Tang - 2014 - Related articles purchasing behaviour towards green products in Malaysia”. Intensely .... encounter some greatest challenges such as tendency of consumers acceptance.
