دانلود رایگان مقاله لاتین عوارض منفی بازاریابی از سایت الزویر
عنوان فارسی مقاله:
بازاریابی مرتبط با علت با عوارض منفی
عنوان انگلیسی مقاله:
Cause-related marketing of products with a negative externality
سال انتشار : 2016
برای دانلود رایگان مقاله عوارض منفی بازاریابی اینجا کلیک نمایید.
بخشی از مقاله انگلیسی:
2. A theoretical framework
Cause-related (CR) products establish new relationships between three categories of agents: manufacturers, NPOs and consumers. In our model, manufacturers and NPOs seek to maximize respectively profits and the cause they support under budget constraints. Consumers seek to maximize their utility under budget constraints. We model CR products as creating a vertical differentiation from rival firms. There is vertical differentiation when, at the same price, all consumers agree that a product is preferable to another. For instance, according to Edelman's annual Goodpurpose study, “when quality and price of a product are deemed equal, social purpose has consistently been the leading purchase trigger for global consumers since 2008, design and innovation and brand loyalty aside” (Greene, 2012). Thus, we make the assumption that at the same price all consumers prefer a CR product to an otherwise identical product that is not bundled with a donation. We model two firms, firm 1 and 2. In the benchmark scenario, both firms sell an identical standard product. In the second scenario, firm 1 bundles a cause to its product. We assume that the product (with or without the donation) has an inherent component that causes a negative externality, that is, the product has a socially irresponsible impact on society. The impact of the negative externality can worsen if the donation creates an increase in overall consumption. For example, CR marketing that encourages the purchase of plastic water bottles rather than drinking tap water, the purchase of small plastic containers of yogurt rather than larger ones, the purchase of paper towels rather than reusable ones, and the purchase of unhealthy products (e.g., fatty food, cigarettes, alcohol, etc.).
برای دانلود رایگان مقاله عوارض منفی بازاریابی اینجا کلیک نمایید.
کلمات کلیدی:
https://www.choice.com.au/shopping/packaging-labelling.../cause-related-marketing Sep 10, 2014 - But is the product maker really helping a charity when you buy their ... What's known as cause-related marketing should be a win for all parties ... Cause marketing - Wikipedia https://en.wikipedia.org/wiki/Cause_marketing Cause marketing is defined as a type of corporate social responsibility, in which a company's promotional campaign has the dual purpose of increasing profitability while bettering society. A similar phrase, Cause-related marketing, usually refers to a subset of .... marketing is the possible increase in the price of the cause-related products. Great Examples of Cause Related Marketing - Institute of Fundraising www.institute-of-fundraising.org.uk/blog/great-examples-of-cause-related-marketing/ Great Examples of Cause Related Marketing. Guest Bloggers | 30 October 2015. When it is done right, cause related marketing products can be an incredibly ... Cause Related Marketing - Companies and Causes Canada https://www.companiesandcausescanada.com/initiatives/cause-related-marketing/ Cause-Related Marketing links monetary or in-kind donations to product sales or other consumer action. What most distinguishes cause-related marketing is the ... 10 Best Cause Marketing Promotions of 2014 [Podcast + Post ... https://www.selfishgiving.com/blog/10-best-cause-marketing-promotions-of-2014 Jan 5, 2015 - Every year, I choose cause marketing promotions that are both ... many cause-related programs Uber has launched to give vets jobs, find .... If you Liked This Promotion, You'll Like: Cause Product Fundraisers on Pinterest ... EconPapers: Cause-related marketing of products with a negative ... econpapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:10:p:4321-4330 by G Grolleau - 2016 - Cited by 1 - Related articles Sep 20, 2016 - Cause-related marketing of products with a negative externality. Gilles Grolleau, Lisette Ibanez and Nathalie Lavoie. Journal of Business ... Cause-Related Marketing | Water Quality Products https://www.wqpmag.com/cause-related-marketing Feb 12, 2004 - Cause-related marketing has become a cornerstone of corporate social responsibility, which is about aligning business success with support ... Searches related to Cause-related marketing of products cause related marketing benefits cause related marketing ppt cause related marketing pdf cause related marketing research papers difference between cause related marketing and corporate social responsibility cause related marketing disadvantages cause related marketing campaigns cause related marketing definition
