دانلود رایگان مقاله لاتین عملکرد تجاری بازار از سایت الزویر
عنوان فارسی مقاله:
تاثیر نیروهای صنعت، جهت گیری بازار و قابلیت بازاریابی بر عملکرد تجاری: تحلیل تجربی از تولیدکنندگان ژاپنی از 2009 تا 2011
عنوان انگلیسی مقاله:
Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011
سال انتشار : 2016
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بخشی از مقاله انگلیسی:
2. Theoretical background, empirical studies, and hypotheses
2.1. Industry forces Rooted in the structure-conduct-performance (SCP) paradigm of traditional industrial organization economics, Porter (1980) argues that industry forces influence performance. Industry forces include rivalry among existing firms, threat of new entrants, threat of substitute products or services, bargaining power of buyers, and bargaining power of suppliers. These five forces drive the intensity of industry competition and performance because they influence the prices, costs, and required investment of firms in an industry (Porter, 1980, 1985). According to this framework, each of the five forces generally has a negative effect on business performance. This is because more intense competition and/or the lower bargaining power of firms in an industry lead to the decrease in the size of the benefit pie a firm gains in the industry. More specifically, when a few large firms do not dominate the industry and numerous firms compete against one another, or when product differentiation is difficult and the industry sees price competition, rivalry among existing firms escalates. Extended rivalry with new entrants or substitutes becomes intense when the industry is attractive and the barriers to entry are low, or when the price-performance alternatives of substitutes are attractive. In such highly competitive industries, the benefit share a firm receives shrinks in contrast to less competitive industries. Also, higher bargaining power of buyers allows them to drive prices down or demand costly services. Higher bargaining power of suppliers allows them to raise prices or reduce the quality of the purchased products. Their actions can reduce the benefit a firm realizes in the industry (Porter, 1980, 1985). However, previous studies suggest that the effects of the five forces on business performance are contingent on various contextual factors. Porter (1980, 1985) suggests that the strength of the five forces varies according to contextual factors such as the country or the industrial characteristics, and can change as the context evolves. That is, in any particular context, not all of the five forces are equally important, and the most important force or forces differ over time.
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کلمات کلیدی:
Market orientation, marketing capabilities, and ... - Wiley Online Library onlinelibrary.wiley.com/doi/10.1002/smj.764/abstract by NA Morgan - 2009 - Cited by 782 - Related articles Mar 17, 2009 - Abstract. Drawing on traditional resource-based theory and its recent dynamic capabilities theory extensions, we examine both the possession ... Market orientation, marketing capabilities, and ... - Wiley Online Library onlinelibrary.wiley.com/doi/10.1002/smj.764/full by NA Morgan - 2009 - Cited by 787 - Related articles Mar 17, 2009 - Our findings indicate that market orientation and marketing capabilities are complementary assets that contribute to superior firm performance. [PDF]Market orientation, marketing capabilities, and firm ... - CiteSeerX citeseerx.ist.psu.edu/viewdoc/download;jsessionid...?doi=10.1.1.469.2394... by NA Morgan - 2009 - Cited by 784 - Related articles Jan 30, 2009 - Keywords: marketing capabilities; market orientation; firm performance ... superior business performance because they have a greater ... The Impact of market orientation and marketing capability on business ... www.theseus.fi/bitstream/10024/122179/1/Joensuu-Salo.pdf by S Joensuu-Salo - 2016 The Impact of market orientation and marketing capability on business performance with internationalized SMEs. Sanna Joensuu-Salo. Ph.D., Principal Lecturer, ... Market orientation, innovation capability and business performance ... www.emeraldinsight.com/doi/abs/10.1108/BJM-03-2013-0044 by JP Huhtala - 2014 - Cited by 25 - Related articles Market orientation, innovation capability and business performance: Insights ... Antti Sihvonen (Department of Marketing, Aalto University School of Business, ... Performance implications of market orientation, marketing resources ... www.tandfonline.com/doi/full/10.1080/0267257X.2011.621443?src=recsys Nov 24, 2011 - The findings show marketing resources and marketing capabilities are .... Strategic orientations reflect the firm's philosophy of doing business ... Performance implications of market orientation, marketing resources ... www.tandfonline.com/doi/abs/10.1080/0267257X.2011.621443 by LV Ngo - 2012 - Cited by 61 - Related articles Nov 24, 2011 - Drawing on the competitive capability theory, this paper examines how market orientation, marketing resources, and marketing capabilities ... [PDF]The mediating effect of marketing capabilities on the market ... https://marketing.conference-services.net/resources/327/.../AM2014_0062_paper.pdf orientation-firm performance link: the case of Russian companies. The aim ... on the level of development of market orientation and marketing capabilities: core,. [PDF]Strategic orientations, marketing capabilities and firm performance: An ... www.isihome.ir/freearticle/ISIHome.ir-25010.pdf by M Theodosiou - 2012 - Cited by 120 - Related articles ket orientation behavior. The assumed positive relationship between market orientation and business performance has been empirically confirmed in many.
