دانلود رایگان مقاله لاتین طرف تقاضا در کسب و کار بین المللی از سایت الزویر
عنوان فارسی مقاله:
دیدگاه طرف تقاضا در کسب و کار بین المللی: تم و جهت آینده
عنوان انگلیسی مقاله:
Demand-side Perspectives in International Business: Themes and Future Directions
2016
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مقدمه انگلیسی مقاله:
1. Introduction
Globalization, companies' increasing emphasis on innovation, and fast-paced introductions of new technologies have encouraged companies to: search for technologies anywhere in the world (Doz et al., 2001), develop technologies in emerging economies (Immelt et al., 2009), and manage innovation internationally (Adner, 2012). International business researchers therefore have begun to examine research questions such as: “How do multinational organizations access knowledge distributed across consumer groups and different countries?” (e.g., Wilson and Doz, 2011); “How does collaboration with suppliers and consumers facilitate value creation through innovation in an interconnected world?” (Autio and Thomas, 2014); and “What are the effects of innovation on internationalization?” (Zeng and Williamson, 2007). These advances notwithstanding, although nascent demand-side approaches to value creation represent growing areas in the fields of technology innovation, entrepreneurship, and strategic management (Priem et al., 2012), demand-side research remains at a very early stage in the international business field (Gulati et al., 2012). Demand-side studies in other disciplines have begun answering key questions such as how consumer demand may influence innovation decisions (e.g., Fontana and Guerzoni, 2008; Sawhney et al., 2005; Tripsas, 2008), and how consumer-focused strategies influence value creation and appropriation in the realms of entrepreneurship and corporate strategy (Adner and Snow, 2010;Gruber et al., 2008). In the strategy field, for example, demand-side research has countered the prevailing wisdom by showing: that mundane, readily available assets can be combined in ways that create synergistic and sustainable value for consumers (Ye et al., 2012), and that an innovation can expose buyer heterogeneity such that the dominant incumbent's best strategic response may be to not try to match the innovator (Adner and Snow, 2010). International business research from the demand-side perspective may similarly contribute to a more complete understanding of how demand characteristics, together with new strategic actions of organizations within innovation ecosystems, may influence internationalization. This line of research can enrich the international business field. In this article, we first highlight the essential characteristics of demand-side perspectives. Next, we describe demand-side themes in the current international business literature, based on our review of recent publications. Finally, we highlight the articles in this special issue and suggest directions forward for demand-side research in international business.
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کلمات کلیدی:
Understanding the Demand-Side Issues of International Corruption ... link.springer.com/article/10.1007/s10551-004-3824-3 by SD Beets - 2005 - Cited by 85 - Related articles Abstract. In global business, business organizations and their representatives frequently encounter corruption and may be the perpetrators, victims, or simply ... International Business and Tourism: Global Issues, Contemporary ... https://books.google.com/books?isbn=1134096577 Tim Coles, C. Michael Hall - 2008 - Business & Economics Recently, from a supply-side perspective Zhang and Jensen (2007: 230) have ... features as the role of exchange rate disparities, unsatisfied foreign demand, ... International Airline Alliances : EC Competition Law/US Antitrust ... https://books.google.com/books?isbn=9041119094 Angela Cheng-Jui Lu - 2003 - Law (i) Focus on the Product Component From the consumer's perspective, whether the consumer might find one ... Once there is reasonable substitutability on the demand-side, the firm (seller) will be subject to ... International Business Machines ... Young Consumers' Fair Trade Consumption: Application of the Theory ... https://books.google.com/books?isbn=0549154361 Yoon Jin Ma - 2007 This will be a big challenge for fair trade businesses to overcome. ... has been conducted mainly from producers' or international business perspectives such ... In contrast, the results of this study reflect the demand side perspective of fair trade ... [PDF]Emergence of firms: a sociogeographic demand side perspective - Ratio ratio.se/app/uploads/2014/11/kh_kw_sociogeographic_156.pdf by K Hellerstedt - Related articles 1. Emergence of firms: a sociogeographic demand side perspective *. Karin Hellerstedt. Jönköping International Business School. PO Box 1026. SE-551 11 ...
