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عنوان فارسی مقاله:
گارانتی به عنوان یک استراتژی بازاریابی برای محصولات بازسازی شده
عنوان انگلیسی مقاله:
Warranty as a marketing strategy for remanufactured products
سال انتشار : 2017
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بخشی از مقاله انگلیسی:
4. Extended Warranty Within
the context of the purchasing decision, buyers often compare the features of a product with competing brands offering a product of the same function. In some instances competing brands may produce products that resemble one another in terms of cost, special characteristics, credibility of the product, insurance provided to the consumer, and quality. After the influence of sale factors are experienced, discount, warranty, and the availability of parts, repairs, and other services is then factored. These elements are of significance in the purchasing decision, with the warranty allowing the buyer to further determine the level of reliability of a given product. The warranty is an agreement between the manufacturer and the consumer through which the risk of product failure is addressed through correction or compensation on behalf of the manufacturer, insofar as the product issues are realized during the warranty period linked to the sale. Through the warranty, the product quality perception of the consumer is supported through the provision of performance guarantees. In general, the warranty cost of a product is the same for all new items insofar as the manufacturer has a well-established and effective quality control system. While warranty costs are easily measurable, EOL products vary in value due to a number of variables including age, maintenance history, and usage, and thus the warranty cost for a given remanufactured product is statistically unique. Consumer are increasingly aware and in demand of warranties for remanufactured products due to a growing concern with product quality, and an increasing level of environmental awareness on behalf of consumer. This awareness is anticipated to increase the demand for remanufactured products in concert with the future costs of replacement/repair in the event product failure is experienced. This highlights the importance of warranty management to remanufacturers of remanufactured products. Such manufacturers must effectively estimate the warranty costs to then be incorporated into the pricing structure, with failure to accomplish this potentially resulting in loss rather than profit through the sale of remanufactured items.
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کلمات کلیدی:
[PDF]Faculty & Research - insead sites.insead.edu/facultyresearch/research/doc.cfm?did=1686 Jun 27, 2005 - marketing strategy that allows the manufacturer to defend its market share ... show that there is a big market for remanufactured products. Ads Product Strategies Research - Competitive Market Insights Adoffers.ciradar.com/product/strategies Develop Better Product Strategies with Curated Competitive Market Insights Services: Innovation Tracking, Product Research Portal, Competitor Roadmaps, Document Search Engine News & Media MonitoringCase StudiesOur SolutionsContact Us Product Strategy Training - Product Management Adwww.sequentlearning.com/strategy/training Learn To Develop A Unique Product Strategy. Register Today! Courses: Product Management, Product Strategy, Product Marketing Product CoachingProduct Manager TrainingContact Us
