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عنوان فارسی مقاله:

چه کسی از افزایش رقابت بین فروشندگان در سیستم عامل های B2C سود می برد؟


عنوان انگلیسی مقاله:

Who benefits from increased competition among sellers on B2C platforms?


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بخشی از مقاله انگلیسی:


2 A general model of two-sided singlehoming 

We provide an abstract model of trade on a platform that closely follows the literature on two-sided markets and here, in particular, the setting of Armstrong (2006) and its extension by Belleflamme and Peitz (2010). This setting postulates that users on both sides–buyers and sellers–are heterogeneous with respect to their opportunity cost of joining a platform and supposes that platforms set membership fees.4 In particular, buyers and sellers can interact on two platforms, 1 and 2, which are assumed to be located at the extreme points of the unit interval. Each group ‘singlehomes’ in the sense that a user can only be active on a single platform at a time; in our static framework, this means that before interaction takes place, users have to choose among the two platforms. We suppose that there is an exogenous number of sellers (Ns ≥ 2) and an exogenous number of buyers (Nb ≥ 2). Like Belleflamme and Peitz (2010), we assume that before choosing which platform to visit, buyers and sellers draw independently their location from a uniform distribution on the unit interval. This location conditions their opportunity cost of visiting either platform as this cost increases linearly with the distance that separates the agent from the platform, at rates τ b for buyers and τ s for sellers. It is further assumed that each seller and each buyer has private information about his or her location. We study the following four-stage game. At stage 1, platforms simultaneously set membership fees Mi s , Mi b on the two sides of the market. At stage 2, sellers and buyers decide which platform to visit. At stage 3, sellers set the price or the quantity of their goods simultaneously. Finally, at stage 4, buyers decide how much to purchase of the goods that are offered on the platform they have chosen to visit.



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کلمات کلیدی:

Competitive Success, How Branding Adds Value https://books.google.com/books?isbn=0470998229 John Andrew Davis - 2010 - ‎Business & Economics Globalization has reduced barriers to competitive entry, increasing the number of competitors in markets around the world. Customers have more choice as a result. To win over ... B2C. and. B2B. Companies. The distinction between B2C and B2B firms is evident: B2C firms (Business to Consumer) are companies that ... Competition, efficiency and market structure in online ... - RevEl@Nice revel.unice.fr/eriep/index.html?id=3212 3The fundamental function of a marketplace is to facilitate demand and supply matching, by making the information flowing more smoothly between buyers and sellers. In this respect, early research on electronic marketplaces (Bakos, 1997; 2001) highlighted the multiple advantages that both buyers and sellers could obtain ... Introduction to Electronic Commerce and Social Commerce https://books.google.com/books?isbn=3319500910 Efraim Turban, ‎Judy Whiteside, ‎David King - 2017 - ‎Business & Economics Despite increased competition from thousands of e-tailers in the online market, Amazon.com has been holding its place as the number one B2C e-tailer and money-making EC site in the world (some Chinese sites are getting closer to Amazon, ... Companies have many benefits from selling their goods and services online.